Senior Influencer Marketing

About Bloomentum
Bloomentum is a fast growing brand group building global direct to consumer businesses across apparel, beauty, lifestyle and family categories. We are committed to product excellence, customer centricity and scalable operations. Bloomentum is a place where young Vietnamese talents come together, united by the 3S mindset: Smart in thinking, Simple in approach, and Scalable by design. We dream boldly, execute with discipline, and build global brands with clarity, intention and long term vision.
The role
We are looking for a
Senior Influencer Marketing
to own and scale influencer marketing initiatives across Bloomentum's global D2C brands.
In this role, you will be responsible for developing influencer strategies, building long-term creator partnerships, leading end-to-end campaign execution, and optimizing performance to drive brand awareness, customer acquisition, and revenue growth.
What you'll do
Influencer Strategy
Develop and execute influencer marketing strategies aligned with business objectives and brand positioning.
Build creator acquisition strategies across different customer segments and international markets.
Identify suitable KOL, KOC, Creator, and Affiliate partners for each campaign.
Research market trends, creator economy insights, and competitor activities to identify growth opportunities.
Develop scalable influencer marketing processes, playbooks, and best practices.
Creator Partnership
Source, evaluate, and build a high-quality network of KOLs, KOCs, creators, agencies, and affiliate partners.
Establish and maintain long-term relationships with high-performing creators.
Negotiate commercial terms, campaign budgets, usage rights, deliverables, exclusivity, timelines, and KPIs.
Continuously expand and optimize Bloomentum's creator database across global markets.
Campaign Execution
Own end-to-end influencer campaigns from planning to execution.
Develop campaign concepts and content directions together with Marketing, Content, and Design teams.
Coordinate product seeding, gifting campaigns, affiliate collaborations, and paid creator partnerships.
Ensure campaign quality, timelines, and deliverables meet business objectives.
Performance & Optimization
Track and analyze campaign performance across reach, engagement, conversion, revenue, and ROI.
Evaluate creator performance and optimize budget allocation based on business impact.
Generate actionable insights and recommendations to continuously improve campaign effectiveness.
Prepare regular reports and performance reviews for leadership.
Cross-functional Collaboration
Work closely with Marketing, Performance, Creative, Product, E-commerce, and Operations teams to deliver integrated campaigns.
Contribute to building scalable influencer marketing workflows and internal processes.
Share market insights and best practices to continuously improve the company's influencer capabilities.
What you'll bring to the team:
3-5+ years of experience in Influencer Marketing, Creator Partnerships, Affiliate Marketing, Social Commerce, or related fields.
Bachelor's degree in Marketing, Business Administration, Communications, E-commerce, or a related discipline.
Strong understanding of influencer marketing, creator ecosystems, affiliate programs, and social commerce.
Proven experience planning, executing, and optimizing end-to-end influencer marketing campaigns with measurable business impact.
Experience working with TikTok Shop, Meta, Shopify, or global D2C e-commerce brands is a strong advantage.
Existing network with KOLs, KOCs, creators, talent agencies, or MCNs in international markets is highly preferred.
Experience in Mom & Baby, Lifestyle, Beauty, Fashion, or Consumer Goods is a plus.
Strong analytical mindset with the ability to interpret campaign data, evaluate performance, optimize ROI, and make data-driven decisions.
Demonstrated ability to independently own business goals, drive projects from planning to execution, and deliver results with minimal supervision.
Skilled in goal setting, KPI management, performance tracking, and continuous optimization to maximize business outcomes.
Strong problem-solving, critical thinking, and decision-making skills in a fast-paced environment.
Excellent communication, negotiation, relationship management, and cross-functional collaboration skills.
Good command of English (written and spoken), with the ability to work effectively in an international environment.
Highly proactive, business-oriented, adaptable, and comfortable working in a fast-growing, performance-driven organization.
What we're excited to offer you:
Competitive base salary based on experience and capability.
Attractive performance-based compensation, including business commission and milestone achievement bonuses tied to company growth.
Full salary during the probation period (up to 2 months).
Salary review every 6 months based on performance and contribution.
Full benefits in accordance with Vietnamese Labor Law (Social Insurance, Health Insurance, Annual Leave, Public Holidays, Tet Bonus, etc.).
Young, dynamic, transparent, and ownership-driven working environment where ideas are valued and execution is encouraged.
Work directly with the CEO to build influencer marketing strategies for global D2C brands.
Own projects end-to-end with measurable business impact.
Opportunity to build scalable influencer systems used across multiple international brands.
Collaborate with talented cross-functional teams in Marketing, Product, Creative, and E-commerce.
Continuous learning and development opportunities with a clear career path into management positions.
Free products from our growing portfolio of brands.
Team Management
Reports to: CEO.
Working Location
On-site,
Hong Kong Tower, 243A De La Thanh Str, Hanoi
Working Hours
Monday - Friday: 9:00 AM to 18:00 PM, with a 1-hour lunch break.
Full-time, On-site.
CONTACT
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