Senior Marketing Executive_HCMC

1. Campaign Execution (Core Responsibility)
Own the execution of all marketing campaigns across taprooms, ensuring on-time and high-quality rollout
Coordinate with internal teams to ensure campaigns are implemented correctly across all locations
Track execution progress and proactively identify and resolve issues
2. Supplier & Production Management
Coordinate with suppliers for production of POSM, materials, and campaign assets
Manage timelines, costs, and quality of deliverables
Monitor supplier performance and ensure alignment with campaign requirements
3. Digital Platform Management
Manage and update key digital platforms (Website, Google Business, TripAdvisor)
Ensure all content (menu, visuals, promotions, store information) is accurate and up to date
Monitor customer reviews and feedback, flagging insights to the team
Coordinate with relevant team members to improve visibility and engagement
4. Promotion Monitoring & Reporting
Monitor campaign execution across all locations to ensure consistency and quality
Prepare weekly reports on:
Execution status
Key issues and gaps
Campaign performance (where applicable)
Track marketing-related costs and ensure alignment with budget
5. Coordination & Cross-functional Alignment
Act as the central coordination point between Marketing, Operations, and other stakeholders
Ensure clear communication and alignment on campaign timelines and deliverables
Follow up on action items and ensure deadlines are met
6. Event & Activation Support
Support planning and execution of events and activations as assigned
Coordinate logistics to ensure smooth execution