Senior Marketing Executive

Brand: Sulwhasoo
About Sulwhasoo
Founded in 1966, Sulwhasoo is Amorepacific's leading luxury skincare brand, inspired by the timeless wisdom of Korean holistic beauty and powered by over 60 years of skincare research. Combining precious herbal ingredients, including its signature ginseng, with advanced science, Sulwhasoo creates innovative skincare that embodies the harmony of heritage and modern luxury. Today, the brand is loved by consumers worldwide for its iconic products, exceptional craftsmanship, and refined beauty experiences.
Key Responsibilities
Role 1: Product Marketing
• Lead product launch planning and execution for key product pillars in the Vietnam market.
• Develop localized Go-to-Market strategies aligned with regional and global brand direction.
• Conduct consumer, competitor, and market analysis to identify business opportunities and marketing strategies.
• Plan and execute integrated marketing campaigns across retail, digital, and e-commerce channels.
• Collaborate with Sales, Retail, E-commerce, Education, and Supply Chain teams to maximize product performance.
• Adapt global marketing assets for local execution while maintaining brand consistency.
• Monitor campaign performance, sales results, and consumer insights to optimize business outcomes.
• Manage assigned A&P budget, sales forecast, and campaign reporting.
Role 2: Social & KOL Marketing
• Develop and execute social, influencer, and PR strategies to strengthen Sulwhasoo's brand awareness and desirability.
• Build and manage relationships with KOLs, influencers, media, celebrities, and strategic partners.
• Lead influencer campaigns from planning through execution and performance evaluation.
• Develop social content directions and collaborate with creative, media, and digital agencies to deliver integrated campaigns.
• Execute PR initiatives, brand partnerships, retail events, and experiential activations that reinforce the luxury brand image.
• Monitor social media performance, earned media value, engagement, and campaign effectiveness to optimize future initiatives.
• Work closely with Product Marketing and cross-functional teams to ensure consistent brand communication across all consumer touchpoints.