Senior Marketing Executive

About The ODM Group The ODM Group is a product development and manufacturing company working with global brands, agencies, and retailers across promotional merchandise, packaging, POSM, and custom product innovation.
With teams across Vietnam and China, we help clients bring creative product ideas to life, from concept development and sourcing through to production and delivery.
We are looking for a commercially minded Senior Marketing Executive to help strengthen ODM's marketing engine through content, email marketing, product storytelling, AI-driven creative marketing, and campaign execution.
This is not a purely social media role.
We are looking for someone who can think strategically, write clearly in English, leverage modern AI tools creatively, and help generate real business opportunities through marketing.
Role Overview The Senior Marketing Executive will support ODM's growth through:
● AI-enhanced marketing and creative workflows
● Email marketing campaigns
● SEO-focused blog content
● Product launch storytelling
● LinkedIn and digital marketing support
● Marketing coordination with sales and design teams
● Website and content updates
● Lead generation initiatives
Key Responsibilities
1.Content & SEO Marketing
● Write and coordinate SEO-driven blog content for ODM websites
● Develop product-focused articles, case studies, and campaign content
● Support storytelling around new product launches and innovations
● Work with designers to create supporting visuals and marketing assets
● Help improve website content and user engagement
2.Email Marketing
● Plan and execute email marketing campaigns using CRM/email platforms
● Build newsletters, product updates, and outbound marketing campaigns
● Monitor open rates, CTRs, and campaign performance
● Help segment audiences and improve lead nurturing workflows
3.Product Launch & Campaign Support
● Support launch campaigns for new ODM products and innovations
● Create product positioning and messaging
● Coordinate launch timelines with sales and product teams
● Help create presentation materials and promotional content
4.LinkedIn & Digital Marketing
● Support company LinkedIn content and brand positioning
● Help create professional B2B marketing content for international audiences
● Assist with campaign planning and marketing calendars
5.Marketing Operations
● Coordinate with sales teams on lead generation activities
● Track marketing performance and reporting metrics
● Maintain consistency across ODM branding and messaging
● Support marketing organisation and project coordination
Requirements
● Minimum 5 years' experience in marketing, content, communications, or digital marketing
● Experience in International marketing campaigns is a plus
● Excellent written and spoken English is essential
● Strong writing, storytelling, and communication ability
● Strong interest and capability in using AI creatively within marketing workflows
● Experience with email marketing platforms and campaign execution
● Understanding of SEO and content marketing principles
● Experience writing B2B or professional marketing content preferred
● Organised, proactive, and able to manage multiple projects
● Comfortable working in a fast-paced international environment
● Strong understanding of AI tools
● Experience with LinkedIn marketing
● Experience in product marketing, agency, manufacturing, or promotional products
● Familiarity with Canva, Adobe Creative Suite, or Figma
● Experience with CRM or marketing automation tools
● Strong in analytics and campaign reporting
What We Offer
● Opportunity to work with international brands and creative projects
● Exposure to product innovation and global manufacturing
● Opportunity to help shape ODM's AI-driven marketing direction
● Career growth within a growing international business
● Collaborative and entrepreneurial environment
● Competitive salary based on experience
● Performance-based incentives and development opportunities