Senior Marketing Specialist (Full-Scope)

We are looking for a versatile, hands-on Full-Scope Marketer who can work directly with the U.S. Marketing Lead to manage and execute marketing activities across LogiGear and DWS.
This role combines marketing planning, campaign strategy, content, digital marketing, lead generation, events, marketing operations, and execution.
We are looking for someone who can operate at both the strategic and execution levels.
You may be given a specific task, a campaign, or simply a business objective. You should be able to determine what needs to happen, build a plan, execute the work, coordinate resources, monitor results, and recommend next steps.
This role is designed to be flexible and scalable. As the marketing team grows, responsibilities can be divided among additional marketing specialists or coordinators while this role can continue to provide direction and coordination.
Core Responsibilities
Marketing Strategy & Planning
Work directly with the U.S. Marketing Lead to translate business priorities into marketing plans.
Develop quarterly, monthly, and campaign-level marketing plans.
Maintain the marketing calendar.
Prioritize activities across LG and DWS.
Recommend campaigns, content, channels, and marketing opportunities.
Help establish marketing goals and KPIs.
Campaign Management
Own campaigns from strategy through execution.
Define target audience, messaging, channels, timeline, and deliverables.
Create campaign plans and checklists.
Coordinate design, development, sales, and other resources.
Execute campaigns directly or delegate execution as the team grows.
Monitor campaign performance and make improvements.
Content & Brand
Develop content plans for LG and DWS.
Write and edit website, blog, social, email, webinar, product, and service content.
Repurpose existing content across multiple channels.
Coordinate with designers.
Maintain consistent brand messaging.
Work with the U.S. Marketing Lead on major company/product messaging.
Website & SEO
Manage website content and updates.
Coordinate with developers on technical changes.
Manage landing pages and campaign pages.
Perform basic SEO.
Monitor website traffic and engagement.
Identify opportunities to improve website content and conversion.
Email Marketing
Plan and execute email campaigns.
Manage audiences and lists.
Build campaigns and schedules.
Test campaign content and links.
Monitor performance.
Improve campaigns based on results.
Lead Generation & Outreach
Develop and execute B2B prospecting and lead-generation programs.
Use Amplemarket for outreach and email sequences.
Use ZoomInfo and LinkedIn for prospect research.
Manage prospect lists and campaign audiences.
Monitor responses and identify interested prospects.
Maintain Salesforce records and coordinate sales follow-up.
Manage relevant DWS marketing programs in HubSpot.
Webinars & Events
Plan and execute webinar and conference marketing.
Manage promotional timelines.
Coordinate registration pages, email campaigns, social promotion, speakers, and event materials.
Support conference sponsorships and trade shows.
Manage post-event lead follow-up and reporting.
Marketing Operations
Manage marketing calendars, project trackers, and assets.
Maintain documentation and repeatable processes.
Monitor marketing technology and workflows.
Coordinate external vendors and internal resources.
Prepare weekly and monthly marketing reports.
Analytics & Improvement
Monitor website, email, social, campaign, event, and lead-generation performance.
Identify trends and areas for improvement.
Test different approaches where appropriate.
Recommend practical improvements to marketing activities and processes.
Tools The role should be comfortable working with or quickly learning:
Salesforce
HubSpot
Amplemarket
ZoomInfo
LinkedIn
Website CMS
Google Analytics
Google Search Console
Google Workspace
Canva / design tools
Webinar platforms
Event/conference platforms
Project/task management tools
Experience with all tools is not required. Strong marketing fundamentals and the ability to learn new tools quickly are more important.
Weekly Responsibilities The exact mix will change based on current campaigns, but typically includes:
Planning
Review priorities and upcoming deadlines.
Update the marketing calendar.
Identify what needs to happen next.
Campaigns
Manage active campaigns.
Coordinate deliverables.
Monitor performance.
Content
Publish/schedule social content.
Develop or repurpose content.
Update website content.
Email
Execute scheduled campaigns.
Monitor results.
Lead Generation
Conduct prospect research.
Manage outreach.
Review responses.
Maintain CRM data.
Events
Manage upcoming webinar/conference activities.
Reporting
Provide a weekly summary:
Completed | In Progress | Upcoming | Results | Blockers | Recommendations
KPIs
Execution
90%+ of committed deliverables completed on time.
Campaigns remain on schedule.
Issues are identified early.
Marketing Performance
Track relevant metrics including:
Website engagement
Email open/click rates
Webinar/event registrations
Campaign engagement
Marketing-generated leads
Prospect outreach activity
Lead conversion where measurable
Content
Consistent social media publishing.
Regular content production and repurposing.
Website content kept current and accurate.
Lead Generation
Prospecting activity completed according to campaign plans.
Outreach campaigns launched and monitored.
Interested prospects properly captured and transferred to sales.
Operations
Marketing calendar maintained.
CRM and marketing data accurate.
Campaign assets organized.
Reporting completed on schedule.
Initiative
Propose 1-2 practical marketing improvements each month.
Identify opportunities to improve campaigns, processes, or content.
Demonstrate increasing independence.