Senior Onsite & S-Com Growth Executive

I. GENERAL INFORMATION
Job Title: Senior - Onsite Growth Digital Marketing
Department: E-Commerce
Direct Reports: Head of E-Commerce
II. FBO (What are the primary functional business objectives for this position?)
a. Key Responsibilities:
- What are the 5 - 7 Responsibilities for this position?
- What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for?
1. S-com Channel Growth & Execution (Social Commerce - 40%)
- Develop and execute growth strategies for social commerce channels - TikTok Shop, Shopee Live, and Facebook/Zalo social selling - including storefront, listing, and campaign management (flash sales, vouchers, bundle deals).
- Plan and run livestream commerce sessions: content scripting, host/KOC coordination, scheduling, and GMV target setting.
2. Onsite Growth Strategy & Execution (Onsite - 30%)
- Develop and implement onsite growth strategies - banners, landing pages, product pages, onsite search, checkout flow, and personalization/UX - to increase engagement, conversion, and sales on MOI's owned e-commerce site.
- Run A/B testing and leverage AI-driven recommendations and customer segmentation to continuously optimize the onsite experience.
- Track onsite performance metrics (CTR, bounce rate, conversion rate) using tools like Google Analytics and Hotjar, and turn insights into actionable improvements
3. Data-Driven Performance Optimization (15%)
- Monitor and report key performance metrics across both channels (GMV, conversion rate, ROAS, average order value, livestream engagement).
- Provide data-driven recommendations to optimize Onsite and S-com campaigns and drive sustained channel growth.
4. Cross-functional Collaboration (15%)
- Coordinate with Paid Media, SEO, CRM, Content/Influencer, and Product teams to ensure an integrated marketing approach across Onsite and S-com channels.
- Work with developers on onsite marketing tools, and with the Content/Influencer team to source creative assets for S-com campaigns.
- Align Onsite and S-com initiatives with email, social media, and paid advertising campaigns.
b. KPIs:
What are the 3 5 Key Performance Indicators will this position be measured against?
- GMV Contribution - S-com Channel (TikTok Shop, Shopee Live, livestream)
- GMV Contribution of Onsite Channel
- Conversion Rate (Onsite & S-com)
- ROAS
c. Interdepartmental communication
- Primary contacts: Marketing team, Content/Influencer team, Finance team
- With whom: Marketing Manager; Content/Influencer Lead; Chief Accountant
- Purpose: Scale up MOI's Owned E-commerce and Social Commerce channels
- How often: Daily / weekly / monthly / quarterly