Senior Planner (IMC)

Working Office: Hai Ba Trung, Sai Gon Ward, HCMC
Working Time: 9.00 AM - 6.00 PM | Monday - Friday
Please attach your Portfolio within application for our consideration.
Our dynamic and creative team is looking for a Senior Strategic Planner to plan, manage, and implement IMC campaigns for big brands in Vietnam.
What You Will Do:
1. Research & Strategic Understanding
Interpret client briefs and identify key business, brand, and communication challenges.
Conduct and oversee research on consumers, markets, categories, competitors, and cultural trends to uncover actionable insights and strategic opportunities.
Understand target audiences' behaviors, motivations, perceptions, and media consumption habits.
2. Strategic Development & Creative Thinking
Develop strategic approaches and communication directions aligned with clients' business and marketing objectives.
Translate consumer insights into compelling strategic propositions, creative territories, and actionable creative briefs.
Map customer journeys to identify audience needs, communication gaps, and opportunities for brand engagement.
Identify social and cultural insights, online conversations, and emerging behaviors to uncover relevant creative and communication opportunities.
3. Integrated Communication Planning & Execution
Lead the development of integrated communication frameworks, campaign phasing, channel roles, and tactical recommendations across relevant touchpoints.
Collaborate with Creative, Account, Social, PR, Media, and other teams to translate strategies into cohesive and feasible campaign ideas.
Lead client presentations and manage strategic revisions to ensure alignment with campaign objectives.
4. Campaign Evaluation & Continuous Learning
Monitor and evaluate campaign effectiveness, identifying key learnings and recommendations for future planning.
Maintain a solid understanding of media fundamentals, emerging platforms, and communication trends.
5. AI & Digital Tools Application
Effectively leverage AI tools and digital platforms to enhance research, data analysis, insight development, ideation, and planning efficiency.
Success Measurements:
Proven experience in Strategic Planning, Brand Planning, Communication Planning, or a similar role within an advertising, creative, or integrated marketing communications agencies for at least 4 years.
Strong research, analytical, and critical thinking skills, with the ability to turn complex information into clear, actionable insights.
Solid experience in developing integrated communication strategies, campaign frameworks, and creative briefs across multiple channels.
Good problem-solving, and communication skills. Excellent presentation and storytelling skills.
Strong understanding of the digital-social environment, social media metrics, and best practices.
Proficiency in using AI tools and digital platforms to enhance research, analysis, ideation, and overall planning efficiency.
Operate with discipline ensuring timely deliverables.
Proactive, resourceful, curious, and adaptable, with a strong sense of ownership and attention to detail.
Effectiveness of team collaboration.
Proactively contribute solutions and ideas to clients' successful launch and business growth.
English verbal, written, and presentation skills.