Senior PR & Communication Executive

Social Elite is looking for a Senior PR & Communications Executive - a strategic thinker and team leader with a passion for integrated communications. You'll work across a blend of traditional PR and modern channels (social media, KOLs, UGC, etc.) to deliver impactful campaigns for our clients. This role is best suited for someone with solid agency experience, strong strategic planning skills, a social-first mindset, and a keen eye for content and social media trends.
1. Job Description:
Strategic Planning (35%):
Collaborate with managers to develop integrated communications strategies aligned with brand and campaign objectives.
Recommend content direction and select suitable communications channels (PR, social, KOLs, etc.).
Lead brainstorming sessions and provide guidance on key campaign ideas, directions, and messaging.
Be a project leader, overseeing planning, budgeting, resource allocation, and inter-team coordination to meet project goals.
Public Relations & Media (25%):
Build and maintain strong relationships with media, journalists, influencers (KOLs/KOCs), strategic partners and other stakeholders.
Leverage networks to optimize campaign effectiveness and maximize impact within available resources.
Support crisis communication efforts through media monitoring and reactive messaging, under guidance when needed.
Supervise media booking, interviews, and media coordination during campaign rollouts.
Content & Social-first Communication (20%):
Write, edit, and review key materials: press releases, PR articles, social media posts, KOL scripts, campaign messages, and short-form video content.
Develop content strategies for social media platforms (Facebook, TikTok, Threads, etc.) using insight-driven, trend-sensitive approaches.
Team Collaboration & Leadership (20%):
Lead, train, mentor interns and executive members in daily tasks: media tracking, reporting, press coordination, media relations, etc.
Represent the PR team, connecting with clients, cross-teams, and partners.
Support team operations in terms of task management, quality assurance, and individual performance growth.
2. Job Requirements:
2-4 years of hands-on experience in communication roles; agency background is highly preferred.
Solid strategic mindset with a structured, framework-based approach to planning.
Proven experience in managing and executing PR & communication projects, clearly demonstrated via portfolio and case studies.
Strong media relations skills with proven experience working with journalists, media outlets, or KOLs.
Bachelor's degree in Marketing, Communications, PR, Advertising, or a related field.
Excellent writing and editing skills in both Vietnamese and English (IELTS 6.0 or equivalent).
Social-first thinking, with strong awareness of communications models and campaign performance metrics.
Familiarity with social media trends, platform nuances, and content development for digital channels.
Creative mindset with the ability to develop fresh ideas for both PR and social content.
Highly organized, detail-oriented, and capable of managing multiple priorities independently.
Strong team spirit and leadership ability - especially in guiding and coaching junior members.
Proficiency in multimedia tools (e.g., Canva, CapCut, Photoshop...) is a plus.
3. Benefits:
Work in a young, creative, and open environment that celebrates individuality.
Opportunities to work on multi-industry campaigns with high creative and strategic standards.
Competitive salary negotiable based on experience, with project-based performance bonuses.
Social Insurance, Health Insurance as required by law.
Team Building, Company trip, bonding activities.
4. Working time and Location:
Monday- Friday: 9.00am - 6.00pm
Long Beach Pearl Building, No.1 Ba Thang Hai Street, Vuon Lai Ward, HCMC