Senior Product Marketing Executive

POSITION SUMMARY
This position is accountable for new forecasting, full product portfolio management and pricing strategies, retail sales and performance follow-up, aligning, and following through with stakeholders to achieve the brand objectives.
MAIN RESPONSIBILITIES
1. New product launch strategy, forecast, pricing, and implementation
2. Brand product portfolio management across channels.
3. Forecast Non charge (GWP, Samples, Collaterals, VMs)
4. Collaborate with Consumer Marketing, Education and Retail to build GTM
5. Competition product strategy management
6. Sales performance follow-up across channel (DS/ FSS/ SMC)
This position reports directly to Marketing Manager
KEY ROLES & RESPONSIBILITIES
- Lead on Product Strategy and portfolio management across channels
- Manage product portfolio to ensure the product line-up mapping strategy and localized Heroes focus, in particular New Launch Forecast:
• Order New Launch (including Saleable, Samples, GWP, Collaterals, VM).
• Consolidate & keep track of new launch changes and update in IMW Tracking file.
• Follow through with Regional IM, local Demand Planner on Stock Allocation and Charge-out new launch from Hub to Vietnam in timely manner.
• Make product selection, assortment, and suggest relevant pricing based on IMW Offering
• Align with Brand Manager, Consumer Marketing, and regional product marketing to determine new product launch strategies, pricing strategies as well as annual price increase analysis.
• Align with Brand Manager to plan product forecast (Saleable and Non charge) related to Commercial Planning for Key Campaigns/Programs across channels.
• Align with Channel Lead/Demand Planner to develop product strategies and relevant line up in specific channels to achieve Consumer Acquisition and Commercial target.
Product Marketing and Alignment
• Align with RA to prepare Notification and Advertising Registration for New Product launch in timely manner
• Partner with Consumer Marketing on Stock Preparation (Saleable, PR, Tester, Samples, GWP, Collaterals) for Campaign Planning and Implementation.
• Forecast VM Collaterals, Displayers, Collaterals based on VM Guidelines and MKT Calendar and given Budget planning.
• Partner with Demand Planner in preparing Demand and Consensus Meeting with key stakeholders.
• Partner with Consumer Marketing and Education to build up New Launch Key Unique Selling Points, Key Product Benefits and Local Relevancy in line with latest Consumer Insight and Market Trend
• Partner with Education to build up new product-related how-to/application services, tips, link sales and BA consultation.
• Closely monitor competitors' product line-up, pricing as well as market trend
- Other tasks: as assigned by Brand Manager