Senior Social Media Executive

We are seeking a dynamic and experienced Social Media Executive to join our Marketing Department. The ideal candidate will not only excel in community management but also possess strong content creation skills. This role will be crucial in building and nurturing our online community, engaging with our audience, and enhancing our social media presence to drive enrollment for our courses.
Position: Senior Social Media Executive
Department: Marketing Department
Reports to: Branding Manager
Type: Full-Time
Working hours: Monday - Friday
Key Responsibilities
Own and execute social media strategy across key platforms (Facebook, Instagram, TikTok, Youtube, Lemon8), aligned with brand and enrollment goals.
Plan and manage content calendar, ensuring consistent, high-quality content tailored to each platform and audience segment.
Lead content creation and creative direction (copy, visuals, video concepts), ensuring engaging, on-brand, and trend-relevant output.
Develop and grow online communities, especially Facebook groups, driving meaningful engagement and user interaction.
Monitor performance and optimize continuously using data (organic reach, engagement, leads, conversion), including testing and content improvements
Execute social media campaigns to support marketing initiatives.
Collaborate with internal teams (design, performance marketing, sales, customer service, influencer & partnerships....) to deliver integrated and effective campaigns.