Senior Trade Marketing Executive Channel Promotion

To support the planning, execution, and analysis of consumer promotion activities to drive
sales, increase brand visibility, and enhance customer engagement. This role ensures the
smooth implementation of promotional campaigns in alignment with brand and trade
strategies.
Responsibilities
1. Consumer Promotion Planning & Execution:
• Assist in developing consumer promotion plans based on marketing strategy, sales
insights, and customer behavior.
• Coordinate the implementation of promotional activities (e.g., discounts, gifts with
purchase, sampling, contests).
• Ensure proper communication of promotions to sales teams and trade partners.
• Monitor promotional calendar and execution timelines.
2. Campaign Management:
• Collaborate with sales, brand, and supply chain teams to ensure promotional
materials and premiums are delivered on time.
• Track inventory levels of promotional items and ensure availability.
• Support point-of-sale material (POSM) creation and deployment at retail level.
3. Performance Analysis:
• Collect and analyze data on consumer promotion effectiveness, including ROI,
sales uplift, and shopper behavior.
• Prepare post-promotion evaluations and reports to identify learnings and
recommend improvements.
4. Retail & Market Insight:
• Monitor competitor promotional activities and market trends.
• Conduct occasional market visits to ensure proper execution and gain field insights.
5. Compliance & Budgeting:
• Ensure all promotions comply with internal policies and local regulations.
• Support budgeting and cost control of consumer promotion activities.