Senior Trade Marketing Executive (Real Estate/ Construction Experienced)

KEY TASK:
Conceptualize, develop, and manage effective product displays and Point of Sale Materials (POSM) programs at retail locations to maximize the utilization of company assets.
Ensure visual merchandising compliance with brand standards across all projects.
Manage and balance budgets for signage production and installation items.
Manage contractors within the assigned region, collaborating with the Procurement/Bidding Department to ensure delivery schedules and quality standards.
Supervise contractors' construction quality, ensuring adherence to timelines and company specifications.
Conduct final project inspections (takeover) and collaborate with relevant departments to plan visual/branding development projects in the assigned area.
Plan, design, and execute short-term and long-term trade marketing programs (Sell-in, Roadshows, Demos, Brand Activations, etc.) to stimulate both sell-in and sell-out, aligning with specific project sales phases to boost sales performance.
Plan, monitor, and book media channels.
Coordinate the research and consolidation of market intelligence related to marketing activities to support effective planning.
Collaborate with the Event team to support broader Marketing initiatives.
Perform other duties and directives as assigned by the Direct Manager.
KEY REQUIREMENT:
Bachelor's or Associate's degree in Marketing, Commercial Economics, Business Administration, External Relations, or related fields.
Minimum 5 years of experience in an equivalent position within the Real Estate/ Construction industry.
Male candidates preferred.
Willing to travel to project sites (within Ho Chi Minh City, Binh Duong, and Dong Nai) to collaborate directly with contractors and ensure project progress and product quality.
Strong background in trade marketing and event organization is highly preferred.
Excellent time management and organizational skills.
Ability to work under high pressure and manage multiple projects simultaneously.
Strong communication and interpersonal skills; agile, proactive, and adaptable.