Shooting & Video Content Executive

The Shooting & Video Content Executive is responsible for product shooting, content production, footage sourcing, and short-form video editing for Judydoll and Joocyee.
The role focuses on creating high-quality, engaging and sales-oriented visual content for TikTok, while continuously improving content quality and effectiveness based on creative trends and performance insights.
Job Descriptions
Video Editing
Produce and edit short-form TikTok Shop videos, including product introductions, key selling points, color tones, swatches, comparisons, product reviews, tutorials, and other commercial content formats.
Develop engaging video structures with strong hooks, clear product benefits, supporting proof points, and effective calls-to-action.
Edit and enhance video content through footage selection, cutting, transitions, voiceovers, background music, effects, subtitles, and other relevant elements.
Ensure videos are aligned with brand guidelines, product communication, TikTok Shop requirements, and campaign objectives.
Review content performance and apply insights to continuously improve video structure, creative approach, and editing style.
2. Product Shooting
Plan and execute product shooting for Judydoll and Joocyee based on product launches, campaign priorities, and content requirements.
Produce product footage covering packaging, product details, texture, swatching, testing, application, comparison, and other relevant use cases.
Proactively identify content and footage gaps across products and conduct additional shooting to build a comprehensive and reusable content library.
Take ownership of the shooting process, including concept development, composition, camera/phone setup, lighting, shooting angles, and overall visual quality.
Develop creative shooting concepts and visual approaches that enhance product appeal and support content performance.
3. Footage Sourcing
Search, select, and collect relevant product and creative footage from platforms such as
Douyin and Xiaohongshu
based on team requirements.
Evaluate footage based on relevance, visual quality, product visibility, creative potential, and suitability for TikTok content production.
Organize and maintain footage and creative assets systematically to facilitate efficient access and reuse by the content team.
Proactively identify emerging visual trends, content formats, and creative references that can be adapted to brand content.
4. Shooting & Content Production Support
Support livestream and other content production activities when required, including shooting teaser and supporting materials.
Ensure shooting and editing deliverables are completed according to agreed timelines and requirements.
Maintain organized project files, footage, and other content assets for efficient team operations.
Requirements
Bachelor's degree or equivalent experience in Media, Communication, Marketing, Multimedia, Film, or related fields.
Previous experience in video shooting, video editing, content production, or a related role; experience in TikTok or TikTok Shop content is preferred.
Good understanding of photography and videography fundamentals, including lighting, composition, framing, camera/phone operation, and shooting angles.
Proficient in video and image editing tools such as CapCut, Adobe Premiere Pro, Canva, or equivalent software.
Proactive, detail-oriented, and able to work independently and collaborate cross-functionally.
Data-driven mindset with the ability to use content performance insights to improve creative output.