Our Company is seeking an experienced Social Commerce Lead (Associate Manager) to lead and scale performance-driven social commerce campaigns for top-tier brands.
In this role, you will act as a strategic partner to clients-managing communication, driving execution excellence, and leading cross-functional teams across KOL/KOC marketing, livestream commerce, affiliate networks, and short-form content.
Key Responsibilities
1. Client & Account Leadership
Act as the primary client partner for all social commerce projects, ensuring performance targets and business objectives are achieved.
Lead day-to-day client communication, manage expectations, and identify upsell/cross-sell opportunities to grow the business.
Translate client business goals into actionable, data-driven social commerce strategies.
2. Campaign Strategy & Execution
Lead end-to-end execution of social commerce campaigns (planning → execution → optimization).
Manage influencer/KOL booking, livestream production, affiliate operations, and content seeding across platforms.
Ensure content direction and messaging align with brand strategy to maximize conversion and ROI.
Build and scale a multi-platform satellite channel ecosystem to broaden content distribution, increase exposure, and support conversion-driven campaigns.
Develop content distribution layers (TikTok channels, review pages, UGC hubs) to amplify product storytelling and traffic generation.
Coordinate the growth of creator-operated and agency-operated channels, optimizing formats, posting schedules, and content performance.
Experiment, test, and optimize content frameworks (short-form video, demo review, livestream highlights) to improve commerce efficiency across all satellite channels.
3. Team & Vendor Management
Lead and mentor
account executives/coordinators to ensure smooth daily operations and strong client servicing standards.
Collaborate with internal teams (Media, Creative, Affiliate, Production) and external partners (KOLs, studios, platform reps).
Oversee the quality and performance of UGC production, livestream hosts, and influencer deliverables.
4. Performance Tracking & Reporting
Oversee campaign monitoring via affiliate dashboards, analytics tools, and CRM systems.
Own KPI tracking (conversion, ROI, GMV, CTR, engagement, etc.) and provide clear performance insights.
Deliver data-driven recommendations to optimize ongoing campaigns and inform future strategies.
Qualifications & Experience
+4 years of experience in
digital marketing, social commerce, or influencer/KOL marketing, with at least 2 years in an account management or client-facing role.
Proven experience managing large-scale influencer/affiliate campaigns and major livestream sales events.
Strong understanding of TikTok Shop, Shopee, Lazada ecosystems and short-form video trends.
Skilled in project management, stakeholder coordination, and multi-team collaboration.
Data-driven mindset with strong understanding of performance KPIs and optimization.
Excellent communication & presentation skills; English proficiency is a plus.
Who You Are
A strategic executor with strong ownership and entrepreneurial thinking.
Passionate about digital commerce, content-driven sales, and the creator economy.
Agile, resourceful, and able to thrive in a fast-paced, high-performance environment.
Comfortable managing multiple clients simultaneously in an agency or e-commerce setting.
Why Join Us?
Shape the future of social-driven commerce with innovative, high-impact campaigns.
Work with leading regional brands and influential creators.
Fast-track career progression within a dynamic, entrepreneurial environment.
Competitive compensation, direct exposure to leadership, and hands-on experience with cutting-edge commerce strategies.
- Working Location: 369B-C, Le Quang Dinh Street, Binh Loi Trung Ward, Ho Chi Minh City.
- Working Time: Monday - Friday, 8:30 AM - 6:00 PM, including 1.5h lunch-break.
