Social Media Executive

Roles & Responsibilities
As a Social Media Executive in Social Lab team, you will take the wheel in planning - executing - tracking - optimizing - reporting social media performance of our clients' brands across all major platforms such as YouTube, Facebook, TikTok, Instagram, etc.
This role requires a social-first mindset, strong analytical thinking, and a deep understanding of how social ecosystems contribute to IMC campaigns.
SOCIAL MEDIA PLANNING & CREATION:
Understand creative direction and communication strategies - then translate them into actionable social media plans on various platforms to deliver the campaign message successfully.
Plan and execute social content calendar (owned channel & social outreach channel) ensuring consistency with brand voice, tone, and message.
Work closely with internal teams on the development of social media strategies, tactics, and content direction.
Stay ahead of social trends, new formats, and platform updates to proactively suggest innovations for client campaigns.
SOCIAL MEDIA PERFORMANCE:
Manage day-to-day social media operations for brands, ensuring timely execution and brand consistency across all channels.
Deliver all types of performance evaluations, tracking, and reports on campaign/ weekly/ monthly basis by channel: Owned channels, Social Out-reach channels; by type (Content, Creative, Community, Competitor, Campaign, etc.) to evaluate the performance of brands on social media and suggest solutions to improve the campaigns.
Analyze performance data to identify insights, learnings, and actionable optimizations for future content and campaign planning.
Benchmark against competitors and category best practices to ensure the brand stays socially relevant and competitive.
COMMUNITY & ADVOCACY MANAGEMENT:
Oversee community engagement by monitoring and responding to comments, messages, and brand mentions promptly and appropriately.
Identify potential issues or crisis situations early and escalate to relevant stakeholders following internal protocols.
Engage with followers and key advocates to build a positive brand community and enhance loyalty.
Foster positive audience relationships and advocate for authentic two-way brand communication.
Support the development and presentation of community management strategies for campaigns or ongoing brand engagement.
Candidate Profile
We would like to hear from those who have:
About 3-4 years of experience in directly executing social campaigns (client or agency).
Strong understanding of major social media platforms (Facebook, TikTok, Threads, YouTube, Instagram, LinkedIn, etc.) and their analytics tools.
Deep knowledge of social nature, social planning, and social media performance.
Excellent grasp of social media metrics and best practices.
Strong analytical, planning, organizational, problem-solving, and critical thinking skills.
Good sense of social content and social trends.
Operate with discipline ensuring timely deliverables.
Ability to meet project KPI.
High attention to detail, careful, hard-working.
Effectiveness of team collaboration.
Excellent verbal, written, and presentation skills.