Strategic Business Development Director, Media, Taxi, Parking (Airport Project)

ROLE PURPOSE The Senior Business Development - Media, Transportation & Parking will be responsible for developing and driving commercial opportunities across three key non-aeronautical business segments: Media & Advertising, Ground Transportation, and Parking.
The role focuses on identifying new revenue streams, developing commercial business models, establishing strategic partnerships, and maximizing the commercial value of airport assets and passenger-facing services.
The successful candidate will play a key role in shaping the commercial ecosystem of a greenfield international airport, working closely with internal stakeholders, strategic partners, service operators, and relevant authorities to develop sustainable and profitable business opportunities.
KEY RESPONSIBILITIES
Commercial Strategy & Business Development
Develop commercial strategies and business plans for Media, Transportation, and Parking business segments.
Identify, evaluate, and pursue new business opportunities to maximize non-aeronautical revenue.
Develop commercial models, financial assessments, feasibility studies, and revenue projections for potential business initiatives.
Identify potential operators, investors, service providers, and strategic partners to build a competitive airport commercial ecosystem.
Lead commercial negotiations, partnership structuring, and business development activities from initial concept through to agreement execution.
Media & Advertising Business Development
Develop the airport's media and advertising business strategy, covering both traditional Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising platforms.
Identify and develop partnerships with media operators, advertising agencies, brands, and strategic advertisers.
Explore opportunities to monetize airport advertising assets, including digital screens, terminal media, large-format displays, and other high-traffic advertising locations.
Develop commercial frameworks covering concession models, advertising inventory, pricing strategies, and revenue-sharing arrangements.
Work with relevant stakeholders to optimize media placement, audience engagement, and advertising revenue potential.
Ground Transportation Business Development
Develop business opportunities and partnership models across airport ground transportation services, including taxi, ride-hailing, limousine, chauffeur-driven services, shuttle buses, and other mobility solutions.
Identify and negotiate with transportation operators and mobility partners to establish airport transportation services.
Develop commercial frameworks for service concessions, access rights, pickup/drop-off arrangements, and revenue-sharing mechanisms.
Explore opportunities to enhance passenger mobility, service quality, and commercial efficiency through strategic partnerships and integrated transportation solutions.
Coordinate with relevant stakeholders to ensure alignment between transportation business models, airport planning, and operational requirements.
Parking Business Development & Asset Monetization
Develop the commercial strategy and business model for airport parking facilities, including short-term, long-term, premium, and other specialized parking services.
Identify and evaluate potential parking operators, technology providers, and strategic partners.
Develop parking concession structures, pricing strategies, revenue-sharing models, and commercial agreements.
Explore opportunities for digital parking solutions, advance booking, integrated payment systems, and value-added parking services.
Maximize the commercial value and utilization of airport parking assets while ensuring alignment with the overall airport development strategy.
Strategic Partnerships & Commercial Negotiations
Build and maintain relationships with international and local business partners, operators, investors, and service providers.
Lead commercial discussions, partnership negotiations, and contract structuring.
Evaluate partnership proposals and commercial opportunities based on strategic fit, financial viability, and long-term value creation.
Work closely with internal teams, consultants, and relevant authorities to facilitate business development and partnership execution.
Business Planning & Commercial Performance
Develop business plans, revenue forecasts, and financial models for assigned business segments.
Monitor market trends, industry benchmarks, and competitor activities to identify new commercial opportunities.
Establish commercial performance indicators and track business development progress.
Provide strategic recommendations to senior management on business growth, investment priorities, and commercial optimization.
REQUIREMENTS
Education
Bachelor's degree in Business Administration, Economics, Finance, Marketing, Real Estate, or a related discipline.
MBA or relevant postgraduate qualification is an advantage.
Experience
Minimum 10 years of experience in business development, commercial strategy, strategic partnerships, concession management, or revenue development.
Proven experience in at least one or more of the following areas:
Airport commercial development, aviation, or airport concessions.
Out-of-Home (OOH) / Digital Out-of-Home (DOOH) media and advertising.
Ground transportation, mobility services, or transportation partnerships.
Parking management, parking technology, or parking asset commercialization.
Commercial real estate, infrastructure, or asset monetization.
Demonstrated track record in developing commercial business models, negotiating strategic partnerships, and driving revenue growth.
Experience working with international operators, investors, or large-scale commercial partners is preferred.