Strategy Planner

Content Analysis & Optimization
Review the existing content ecosystem, including content pillars, formats, channels, and audience performance.
Analyse key metrics to identify content that should be enhanced, adjusted, or discontinued.
Recommend practical improvements to content direction, formats, and distribution to strengthen engagement and effectiveness.
Market & Audience Research
Monitor market trends, audience behavior, social platforms, and emerging content formats.
Translate research findings into actionable insights and propose new content opportunities relevant to YAM and its clients.
Conduct competitor and campaign analysis to identify effective approaches, market gaps, and opportunities for differentiation.
Campaign Strategy & Sales Support
Support the development of campaign strategies, including audience insights, communication approaches, content pillars, and channel recommendations.
Provide research, data, and strategic recommendations for client proposals and pitches, helping the Sales team address client objectives.
Collaborate with Creative and Account teams to translate strategic direction into relevant content ideas and campaign execution.
Support campaign reviews and case study development by summarizing results, key learnings, and recommendations.
Internal Research & Reporting
Respond to internal requests for market information, industry insights, and supporting data.
Prepare clear research summaries, reports, and presentation decks to support planning and business decisions.
Maintain an organized reference base of trends, competitor activities, and campaign examples.