Technical Sales Representative / Sales Engineer - Cold Rolled Strip Steel, Vietnam

Technical Sales Representative / Sales Engineer - Cold-Rolled Strip Steel, North Vietnam
Location: Hanoi / Northern Vietnam
Territory: Hanoi, Hung Yen, Hai Duong, Bac Ninh, Hai Phong, and other relevant northern industrial clusters
Important Note : Native-level Vietnamese and advanced proficiency in English are mandatory for this role.
Primary Mission
Develop qualified industrial customers, convert RFQs, samples and trials into sustainable business, and contribute to building a strong M+W market presence in Vietnam under the UMI ASIA Umbrella Model.
1. Market Development and Customer Qualification
Identify and qualify industrial end users in automotive and motorbike supply chains, saw and tool manufacturing, spring production, precision components, stamping, fine blanking, heat treatment, metal fittings, and other relevant applications.
Build and maintain a structured customer pipeline covering strategic end users, active RFQ opportunities, long-term prospects, traders, service centers, and other relevant market participants.
Prepare structured customer dossiers covering applications, current steel grades, dimensions, annual consumption, current suppliers and supply-chain structure, material origin, purchasing organization, qualification processes, decision makers, commercial expectations, and cooperation potential.
Prioritize customers where M+W can create value through material consistency, dimensional tolerances, surface quality, hardness, flatness, technical support, reliability, and European supply competence.
2. Technical-Commercial Sales Execution
Collect complete RFQ and trial information, including material grade or equivalent standard, thickness, width, hardness or tensile strength, flatness, surface finish, edge condition, coil or slit requirements, certificates, packaging, annual quantity, and required delivery conditions.
Support the preparation and follow-up of quotations, samples, trial orders, and customer qualification processes in coordination with M+W and UMI ASIA.
Conduct regular customer visits and facilitate technical-commercial discussions with purchasing, production, engineering, quality, and management representatives.
Support commercial discussions and contract preparation while ensuring that pricing, delivery, specifications, quality, and contractual commitments follow the applicable M+W approval processes.
3. Reporting and Market Intelligence
Provide weekly pipeline and activity reports covering customer visits, RFQs, quotations, trials, risks, next actions, and support required from M+W or UMI ASIA.
Maintain accurate customer information and opportunity status in the agreed reporting format.
Prepare concise visit reports after important customer meetings, including technical findings, commercial potential, decision-making structure, objections, and recommended next steps.
Coordinate closely with M+W headquarters regarding technical specifications, feasibility checks, lead times, delivery schedules, quality feedback, certificates, complaints, and customer-support activities.
Monitor market trends, competitor activities, sourcing developments, and relevant pricing movements.
Identify new customer groups, applications, and business opportunities.
Requirements
Experience
Minimum 5 years of B2B industrial sales, technical sales, or business development experience, preferably involving cold-rolled steel or related industrial materials.
Relevant experience in steel, metals, automotive suppliers, tool and die, stamping, springs, saws, precision components, machinery, heat treatment, or metal processing is highly valued.
Experience working with Japanese, Korean, European, or export-oriented manufacturers in Vietnam is a strong advantage.
Technical Understanding
Practical understanding of steel specifications, grades, hardness, tensile strength, heat treatment, surface quality, flatness, tolerances, and application-driven material selection.
Ability to discuss technical requirements with production, quality, and engineering teams and translate customer requirements into clear technical-commercial information for M+W.
Familiarity with JIS, DIN/EN and SAE/AISI grade references is an advantage.
Expert metallurgical knowledge is not required at the hiring stage where the candidate demonstrates strong technical learning ability, industrial understanding, and disciplined reporting.
Network and Market Access
Existing relationships within relevant Vietnamese industrial sectors are an advantage, particularly with automotive and motorbike suppliers, tooling manufacturers, saw and blade producers, spring manufacturers, stamping/fine-blanking companies, and precision-component producers.
Ability to establish relationships at purchasing, production, quality, engineering, and management levels.
Strong local mobility and willingness to visit factories and industrial zones regularly.
Languages
Vietnamese: Native or fully professional.
English: Strong professional written and spoken capability, sufficient for reporting, technical-commercial coordination, and communication with German headquarters.
Japanese, Korean, Chinese, or German language capability is a strong advantage.
Personal Competencies
Structured, reliable, and disciplined in follow-up.
Strong commercial judgement and ability to communicate accurately without overpromising on price, specification, quality, or delivery.
Entrepreneurial mindset combined with respect for technical accuracy and internal approval processes.
Strong intercultural competence.
Patient and persistent, with the ability to manage longer qualification and sales cycles typical of industrial materials.
Comfortable working independently in the field while operating within an international matrix organization.
What We Provide
Technical product training and ongoing support from M+W headquarters in Germany.
Sales, market-development, and local coordination support through UMI ASIA.
Approved business travel expenses reimbursed in accordance with company policy.
Access to an established Vietnam market-entry platform, existing market intelligence, customer information, and structured sales-development processes.
Opportunity to contribute directly to the long-term development of M+W in Vietnam.
Key Performance Areas
Performance will be assessed across:
development of qualified new customers;
sales and pipeline development;
RFQ and quotation activity;
quotation and trial conversion;
forecast accuracy;
customer retention and account development;
reporting discipline and market intelligence;
delivery coordination and customer satisfaction.
Objective
Establish and develop a sustainable M+W customer base and long-term market presence in Vietnam.
Interested candidates are invited to submit their CV together with a brief introduction outlining their relevant industrial sales experience and market network.