Top Creator Management Executive (Shopee)

About THN Network
THN Network is a new-generation Social Commerce agency that partners with brands to drive sustainable business growth through Influencer Marketing, Livestream Commerce, and Affiliate Marketing.
Backed by a diverse network of creators and an experienced team, THN helps brands transform influence into measurable business results through campaigns that combine strategic thinking, data-driven insights, and creative execution. We believe that authentic connections between brands and creators are the foundation for creating long-term value for both businesses and the communities they serve.
Key Responsibilities
Own the relationship and the commercial results of THN Network's most valuable Shopee creator portfolio, comprising top-performing livestream creators and creators enrolled in Shopee's senior mega live programs, serving as their primary point of contact from contract signing through each monthly performance review.
Build and maintain the monthly Shopee Live broadcasting calendar for every assigned creator, ensuring that session frequency, session duration, and time slots satisfy the participation conditions of the Shopee creator tier program in which that creator is enrolled.
Monitor each creator's qualification status against Shopee's tier criteria, which are assessed separately for each program and granted on either social following or the highest single-session GMV/NMV, and maintain a written status view that the Supervisor can review at any point in the cycle.
Take the lead on preparing and accompanying mega live sessions within the portfolio, including the extended session format of approximately six hours and the minimum monthly session quota, and raise a corrective plan in advance whenever the required NMV threshold or session count is at risk, given that a shortfall costs the creator their slot in the following review cycle.
Analyze post-session performance for assigned creators across NMV, GMV, order volume, ATC, CTR, CCU/PCU, watch time, conversion rate, and AOV, and convert the analysis into specific recommendations on session timing, product pinning sequence, script emphasis, and voucher usage, submitted to Livestream Operations and Assortment Planning ahead of the next broadcast.
Develop the non-livestream revenue of each assigned creator by planning their Shopee Video output and Shopee Affiliate link usage, coordinating with the Content Creator team on production volume and with Assortment Planning on the products to be featured.
Negotiate and formalize the monthly working commitment of each assigned creator, covering session quota, category focus, exclusivity scope, and commission arrangement, and submit the agreed terms to the Supervisor for approval before they take effect.
Detect churn risk early through monthly one-on-one reviews, attendance records, and income trends, execute the agreed retention actions, and document the cause and resolution of every case, including creators who ultimately leave the network.
Set the working standard for the function by drafting and maintaining its core documents, including the creator onboarding checklist, session briefing template, tier qualification tracker, and escalation protocol, and revising them whenever Shopee updates its program rules.
Coach Executive and Intern members of the team by reviewing their creator briefs, session plans, and post-session reports and returning written feedback on structure, data accuracy, and follow-up actions, without holding direct line management authority over them.
Prepare the portfolio's creator line-up for peak trading periods, including Double Day campaigns (9.9, 10.10, 11.11, 12.12), payday sale, and mid-month sale, aligning schedules with Assortment Planning and Livestream Operations and reporting readiness and outcomes to the Supervisor.
Candidate Requirements
Minimum 03 years of experience in creator or talent management, MCN operations, or livestream commerce, including at least 01 year working directly with creators on Shopee Live or a comparable livestream commerce platform such as TikTok Shop.
Demonstrated ownership of a portfolio of high-performing creators, with the ability to present the NMV or GMV results, session cadence, and retention outcomes personally achieved.
Solid working knowledge of the Shopee creator ecosystem, including Shopee Live, Shopee Video, Shopee Affiliate, and Shopee Feed, and a clear understanding of how Shopee's creator tier programs admit and periodically review participants.
Ability to read live dashboards and post-session reports independently and to explain the operational cause behind movements in NMV, conversion rate, ATC, and watch time.
Advanced spreadsheet capability for building and maintaining broadcasting calendars, tier qualification trackers, and per-creator performance summaries without support from other teams.
Strong negotiation and relationship management skills, including the ability to conduct a difficult conversation with a senior creator regarding underperformance or unmet commitments and to conclude it with a documented agreement.
Proven experience mentoring junior colleagues and producing process documentation such as checklists, templates, and standard operating procedures.
Willingness to work outside standard hours during peak campaign periods and to accompany assigned mega live sessions on site.
Fluency in Vietnamese and working proficiency in English sufficient to read platform documentation and prepare internal reports.
Bachelor's degree in Business, Marketing, Communications, or a related discipline.

What We Offer
Competitive compensation package with performance reviews conducted twice a year based on individual capabilities and results.
Performance-based bonuses tied to both company performance and individual achievements.
Full provision of equipment and tools required for work.
Full statutory benefits, including Social Insurance, Health Insurance, and Unemployment Insurance, along with 12 annual leave days and additional company welfare programs.
Opportunity to work closely with leading Creators, KOLs/KOCs, and top brands in the Social Commerce industry.
A young, open, and collaborative work environment that encourages innovation, continuous learning, and personal growth.
The opportunity to propose ideas, experiment with new solutions, and make a direct impact on both team development and business growth.
Flexible check-in policy, along with employee engagement activities and evolving wellness and benefits programs throughout the year.
Ready to grow with THN Network? Send us your CV - we'd love the opportunity to get to know you and explore how we can build great things together.