Trade & Event Marketing Executive (Chuyên Viên Trade Marketing & Sự Kiện)

1. Trade Marketing Execution
Support and execute trade marketing activities across channels, including:
Trade promotions
Sell-in / sell-out support programs
Channel activation programs
Distributor / retailer / petshop support activities
Merchandising and in-store visibility
Trade branding implementation
POSM deployment and tracking
Coordinate execution across distributors, dealers, retailers, petshops, and trade partners.
2. POSM & Marketing Material Management
Manage development and deployment of marketing materials, including:
POSM
Standees
Banners
Brochures
Sales kits
Event branding materials
Promotional items
Track inventory, allocation, production timelines, and deployment status.
3. Event & Activation Support
Support planning and execution of:
Trade events
In-store activations
Customer engagement activities
Coordinate logistics, setup, materials, timeline, and onsite execution.
4. Vendor Sourcing & Trade Procurement Support
Proactively source and coordinate vendors for trade marketing and marketing execution activities, including:
POSM production vendors
Printing suppliers
Display / booth fabrication vendors
Event & activation suppliers
Promotional gift suppliers
Merchandising materials suppliers
5. Channel & Sales Coordination
Work closely with Sales and commercial teams to:
Support trade activity execution
Collect market feedback
Monitor competitor activities
Support distributor and channel communication
Track promotion and activation effectiveness
6. Reporting & Marketing Operations
Support marketing operation activities, including:
Budget tracking
Program recap & reporting
Documentation management
Activity performance tracking
Purchase request / PO support