Trade Marketing Manager - Modern On Trade

Job Purpose The Customer Marketing Manager - Modern On Trade is responsible for accelerating premiumization and brand building across the Modern On Trade channel by translating Channel /brand strategies into insight-led, high-quality trade executions at outlet level.
The role requires a strong business mindset, deep understanding of consumer occasions, outlet dynamics, and customer needs, and close partnership with Sales to co-develop customer plans that deliver profitable growth, elevated brand presence, and superior in-outlet consumer experiences.
Accountability
Collaborate with Brand & Sales Key Account to develop Channel Strategy, taking into account regional market differences, company priorities and brand strategies
Translate Channel Strategy into Channel Activity Plan with allocated budget and through the line Brand Campaigns
To analyze sales performance, evaluate the efficiencies of channel activities to react with market changes/ needs or competitors threats
Collaborate with Customer & Sales to drive biz agenda inline with Company & Customer Strategy to truly become Business partnership
To manage budget allocation and ensure to optimize and maximize investment of Trade at market.Drive a continuous cost optimization mindset with team and agencies
Qualifications: University degree in Business Administration, Economics, Marketing
Experience / skills required:
Knowledge of professionally advertising, culture and sociology
Above 5 years of experience in Trade Marketing / Commercial Marketing / Channel Marketing. At least 1-2 years of experience at Manager level
Decision maker
Strong business & commercial mindset; understands P&L impact, ROI, and growth levers.
Highly market & execution oriented: comfortable spending time in outlets and on the street.
Able to convert messy market observations into clear insights and actions.
Creative thinking, open-minded and enthusiasm
Language(s): Strong proficiency with spoken and written English
Functional Competencies: Proficiency at Excel or BI tools & Financial acumen
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