Trade Marketing Manager

VEC - Vietnam Exposition Center is one of the largest integrated exhibition and convention complexes in Southeast Asia. Located in the Hanoi Capital Region, VEC provides modern facilities and services for trade shows, expos, conferences, and large-scale business events. The center supports domestic and international organizations in showcasing products, promoting brands, and connecting with partners and customers.
VEC is focused on professional event operations, commercial development, and creating a dynamic environment for trade and investment. The organization offers opportunities for team members to contribute to high-profile events and long-term growth in the exhibition and trade marketing sector.
I. Job Description
1. Event-based Trade Marketing Strategy & Planning
Develop comprehensive Trade Marketing strategies to increase brand awareness, attract Exhibitors and visitors, and maximize commercial efficiency for events and exhibitions organized by VEC.
Design on-site marketing plans, including banners, standees, LED displays, experiential/activation zones, promotional giveaways, and related touchpoints.
Collaborate with the Marketing Department to build a unified brand identity and promotional materials for each event and exhibition.
2. On-Site Brand Activation & Event Operations
Plan and execute brand activation activities, roadshows, sampling campaigns, minigames, and interactive events to enhance attendee experience and engagement.
Oversee the layout, setup, and staging of brand experiential spaces (such as Brand Zones, Photo Booths, and Fan Zones) across events and exhibitions.
Coordinate with sponsors to fully deliver guaranteed branding and activation rights as outlined in sponsorship agreements.
3. Sales Support via Trade Marketing
Develop sales tools and collateral (sales kits, brochures, mock-up booths, etc.) to support the Sales team in selling exhibition booths and sponsorship packages.
Co-propose promotional programs and incentive schemes tailored to each phase to drive booth fill rates and visitor footfall.
Monitor, measure, and analyze the performance of Trade Marketing activities (footfall, engagement metrics, return on investment) and recommend continuous improvements.
4. Budget & Vendor Management
Formulate and monitor the Trade Marketing budget for each event and exhibition, ensuring optimal cost efficiency.
Source, evaluate, and manage third-party vendors and service providers (design, staging, printing, promotional merchandise, etc.) for Trade Marketing activities.
5. Team Management
Lead, assign tasks to, and provide operational guidance for Trade Marketing Executives and Collaborators.
6. Other Duties
Execute additional tasks and ad-hoc requests as assigned by Line Management.
II. Qualifications & Competency Standards
1. Education & Experience
Bachelor's degree or higher in Marketing, Business Administration, Event Management, or related fields.
Minimum of 5-7 years of experience in Trade Marketing, Event Marketing, or Marketing Activation, with proven experience in organizing marketing activities for large-scale events and exhibitions.
Strong background in working with sponsors and event service vendors (design, production, staging, print materials) is a major advantage.
Proven team management experience.
2. Technical & Core Competencies
Deep understanding of event-based Trade Marketing (as distinct from traditional retail/FMCG distribution channel Trade Marketing).
Creative mindset with the ability to conceptualize and execute engaging brand activation activities.
Solid skills in budget management, vendor management, and on-site setup/construction quality supervision.
Strong cross-functional collaboration skills (working seamlessly with Sales, Operations, and Marketing) and the ability to perform under tight pre-event deadlines.