Trade Marketing Manager

At Sanofi, the patient is at the heart of everything we do. Together with our partners, we commit to providing innovative healthcare solutions which enhance the lives of the 7 billion people around the world. With your passion and skills, we will achieve our ambition.
Being the leading pharmaceutical company in Vietnam, Sanofi attracts Talents with many career opportunities in different activities such as:
• Pharma Operation
• Vaccines
• Industrial Affairs
• Genzyme
• Diabetes
We are seeking an experienced Trade Marketing Manager who will own and lead Trade and Shopper Strategy Definition and Execution in order to deliver Brand / Category Strategies at the point of purchase
What you'll do:
• Business Planning:
 Define potential customers within key channels through Customer Value Management (CVM) approach
 Define Account Standards for key customers / channels aiming at delivering excellent execution at the point of purchase covering 3D (Distribution, Display and Detailing)
 Lead monthly trade discount and other merchandising, display activities
 Lead and own CHC Master-plan, linking Above-the-line & Below-the-line activities with clear sync periods and priorities to drive focus in execution
 Lead channel reviews, SCM reviews and in-store excellence reviews as part of Monthly Sales & Operations process
 Lead the presentation of monthly cycle objectives and channel updates to sales team, working closely with sales team, briefing documents and clear 3D cycle priorities understood and executed
 Be an active member of planning team ensuring and challenging forecasts from both Sales and marketing team
 Fully own and control Gross to Net budget including commercial discount and customer advantage
 Responsible for pre and post ROI calculation of trade activity and capturing key learnings for future activities
• Business Drive:
Be the Category Expert
 Develop Category Growth Story to support sales team during business review with key accounts
 Develop Trade Presentation for New Product Listings
 Work in conjunction with market research teams to identify shopper research needs and to identify the key questions to answer. Turns research results into usable insights which can be shared with the sales and marketing teams and presents these to external customers