Trade Marketing Specialist

1. Product Training (70%)
• Make training plan for B2B customers of each BU in collaboration with Planning team
• Conduct training courses based on plans and requirements from relevant teams (be responsible for end-to-end training courses including: coming up with ideas, planning, scripts, check-lists of work and carrying out events)
• Perform as a trainer to motivate and effectively deliver the content to the participants in coordination with Services / Technical teams
• Design/update training materials when there is any changes in products and competitor's movements
• Evaluate the training efficiency, accurately identify weaknesses and propose next-step improvements (after-event report)
• In charge of online training if necessary
2. Marketing activities strategic setting & execution (20%)
• Propose, plan the marketing strategies thorough year for all business units
• Collaborate with internal and external stakeholders across design, idea and production plan to ensure alignment and execution regarding instore (signboard, display corner, truck poster, etc.) and POSM (catalogue, POP, etc.)
• Directly implement the marketing items to customer's sites in cooperation with Sales team and Procurement team
• Closely monitor the deployment in compliance with the approved budget.
• Update the report regarding the execution to have an overview on the progress and make adjustment if any to optimize the budget & control timeline
• Working with vendor and Corporate Communication team for Facebook, Tiktok and other media execution.
• Contribute in any CSR activities if any to promote and enhance BU's product awareness
3. Field force managing (10%)
• Cooperate with vendor and Sales team to manage and analyze field force team and brand performance based on monthly multiple quantitative and qualitative KPI.
• Provide conclusive reports and recommendations
• Propose, plan the field force scheme and monitor budget.
* Other activities assigned by managers