Mô tả Công việc
Plan and Implement Trade Marketing Campaigns:
Develop and execute promotional campaigns, point-of-sale displays, and trade activations for existing and new products all channels (TT, MT, Horeca).
Ensure the successful deployment of these programs in line with monthly, quarterly, and yearly sales targets.
Monitor and Report Program Progress:
Manage and track the progress of trade marketing activities (promotions, displays, accumulation, product launches) on monthly, quarterly, and yearly basis.
Prepare detailed reports on program performance and KPIs.
Budget Management:
Manage the budget for trade marketing programs, ensuring adherence to financial plans and cost control.
Competitor Analysis:
Regularly monitor and report on competitors' products, pricing, promotions, and trade activities to identify market trends and insights.
Market visit
Cross-functional Coordination:
Collaborate and work closely with sales team, finance, logistic... to implement activities.
Event/activation coordination
Coordinate and execute in-house and outdoor events at partner venues.
Assist in organizing co-branding activities, such as seminars, workshops and sponsored events.
Supervise the creation, production, distribution, and display of promotional materials.
Collaborate with
designers to create compelling promotional artwork.
Ensure smooth event operations
Additional Duties:
Perform other duties within the scope of expertise as requested by line manager.
