Tuyển dụng Assistant To Marketing Manager tại Hà Nội - CÔNG TY CỔ PHẦN THƯƠNG MẠI BOO

advertising, and public relations. There are also instances where one must coordinate with marketing staff to
Under the direction of the Marketing Manager is responsible for creating and coordinating the implementation
f an integrated marketing program, which includes branding identity, strategic message development,
develop plans and strategies, conduct marketing projects and campaigns. Details include:
I/ Campaign planning & Execution
Assist in the development of the brand marketing plan by developing an understanding of the drivers
f brand growth and brand health and identifying key issues and opportunities in each campaign;
Lead innovation/ activation projects deployment and the integrated activity schedule to ensure
consistency with brand key vision and brand vision plan including communication strategy;
Monitor and evaluate brand performance to recommend based on performance monitor, and execute
II/ Project management & team management
appropriate ways to increase brand equity;
Responsible for assisting marketing manager to lead projects and support team in strategic projects
and decisions
Scan through project assignments and follow up with team to ensure project deliverables deliver on
goals, brief, budget and on time
Work closely with cross- department (Sales, Merchandise), agencies, partners (Advertising, Market
Research, PR, etc.) to execute flawless brand experiences across omni-channel touchpoints;
Drives initiatives to improve processes and way of working for the team's area of responsibilities
III/ KPI set & Budget Management
Follow up and report on KPIs and objectives connected to project responsibility, showing the
connection to added customer value and selling when possible
Manage and optimize project budget with a cost-conscious mindset to maximize business value
Supports the team by planning, forecasting and signing off on budgets within the team