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Mô tả công việc
Mô tả công việc
The Social Media Community Manager is instrumental in managing the company's content-related assets.
The Social Media Community Manager is a highly motivated, creative individual with a previous experience in social media management for the hospitality or/and F&B industry and a passion for connecting with current and future customers. That passion comes through as he/she engages with fans and customers on a daily basis, with the ultimate goal of turning fans into customers.
RESPONSIBILITIES:
PLANNING
• Creating the right content, promotion, engagement, conversion strategy
• Working with the team on creating a social media strategy, a plan and a set of KPIs
IMPLEMENTATION
• Creating, curating, and managing all published content (images, video and written)
• Administrating the creation and publishing of relevant, original, high-quality content
• Using Facebook Ads to promote the pages and campaigns you are in charge of
• Developing the brand awareness and online reputation
• Overseeing social media design content
• Developing relevant content topics to reach the company's target customers
• Creating methods to incentivize customers to give honest feedback through special rewards and perks that tend to create strong relationships between a business and its clients
• Creating campaigns that help to achieve marketing goals
• Creating and manage a publishing schedule and a content editorial calendar to manage content and plan specific, timely marketing campaigns
• Developing and expanding community and/or influencer outreach efforts
MONITORING & OPTIMIZATION
• Monitoring effective best practices for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• Monitoring trends in social media tools, applications, channels, design and strategy
• Monitoring the company's social media accounts and offer constructive interaction with users
• Identifying and improve organizational development aspects that would improve content
REPORTING
• Compiling reports for management showing results (ROI)
• Analyzing campaigns and translate data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
Yêu cầu
Yêu cầu công việc
• Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Previous experience in social media community management
• Proficient in content marketing theory and application
• Time management, a team player
• Experience sourcing and managing content development and publishing
• Ability to effectively communicate information and ideas in written format
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
• Knowledge of principles of SEO including keyword research and Google Analytics.
• Exceptional multi-tasking and problem solving skills
• Knowledge of Facebook's advertising platform
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
• 1+ years experience in social media management (in hospitality industry is a plus)
• Excellent writing and language skills
• Bachelor's Degree in Marketing, Communications or related field
Thông tin khác
Ngôn ngữ của hồ sơ:
Bất kỳ
Cập nhật gần đây lúc:
2021-[protected info]
Thông tin chung
- Ngày hết hạn: 12/07/2021
- Thu nhập: Thỏa thuận