Tuyển dụng Expert, Employer Branding tại Hà Nội - TECHCOMBANK

Job Purpose
- The role holder will be responsible for assiting the Manager, Candidate Attraction to support the delivery of the bank&039;s talent demand by promoting Techcombank&039;s EVP and brand to help attract talent.
- The role holder will also work on various initiatives and campus programme to diversify the recruitment channels.
Key Accountabilities:
Recruitment Marketing & Employer Branding
- Effectively communicate EVP of Techcombank to prospective candidates with a consistent omni-channel strategy
- Work closely with Communications team to manage media engagement (e-newspapers, TVC, etc.)
- Manage recruitment program to bring in high quality talent for the bank (Internship Programme, Management Associate, etc)
- Plan and review visual and text contents to put across digital channels (social media, website, etc.) and printed POSM
- Manage employee referrals program and Freelance heahunt program to generate qualified leads for critical, high demand positions.
- Increase brand awareness, engage brand followers, and manage Techcombank&039;s reputation and presence as an attractive employer across channels
- Register and compete for prestigious domestic/ international HR awards
- Attract and engage mid-career talents with specialised skillset through targeted events in collaboration with professional associations/ communities
- Generate potential candidate leads through digital and traditional marketing strategies
- Determine the most suitable digital channels, updating and optimizing career site, A/B testing and managing advertising spend on Social media, email marketing, search engine, etc
People, Process, Technology
- Manage recruitment marketing data, and make use of such data to provide insights, dashboard that allow strategic decision making process regarding recruitment
- Constantly look out for opportunities for improvement to maintain operational excellence.
- Measure, track, and report on recruitment marketing results and their cost effectiveness
- Ensure effective implementation and adoption of recruitment marketing technology and project management tools such as ATS, careersite, chatbot, etc.