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Mô tả công việc
Role purpose: As the Performance Marketing Specialist you will be a part of digital marketing team and will be co-responsible for the management of all ad campaigns directing traffic to support key releases, ongoing campaigns and special actions in order to bring new users, reactivate existing ones and generally drive the installs to our games.
Key responsibilities:
Execute:
• Run and manage campaigns from the various networks including Google Adwords, Facebook Ads, Twitter Ads, Apple Search Ads, and other big Ads Network (AdColony, Vungle, Iron Source, etc).
• Track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV and ROI, potential market
• Track budget, ad expense, and ROI of campaigns as KPIs
• Work with designers to produce marketing materials such as app&039;s screenshots, icon, banner, and preview video
• Work on new ways of running performance campaigns to bring better quality traffic to mobile games and work on a long term paid traffic strategy.
• The success of your work will be measured based on the performance indicators and your ultimate goal is to bring the best ROI to all paid campaigns.
Plan & Report:
• Analyze statistical data from our Data system to support UA Campaigns
• Plan campaigns according to the release and special actions calendar.
• Prepare weekly reports in order to track the success of each campaign and to improve the performance of upcoming ones.
Research:
• Identify opportunities to leverage new data sources/features to improve ROI/LTV
• Research new technologies/knowledge to stay up-to-date on the area of mobile marketing
Yêu cầu
Essential skills:
• Strong analytical skills, critical thinking, and communication skills.
• Multi-task several projects to meet deadlines.
• Good command of written and spoken English.
• At least 01 years of experience in Digital Marketing or other related fields.
• Experience in working with modern marketing tools is a plus.
• Result-oriented with excellent planning and organizational ability.
• Growth-hacking, Data-oriented mindset.
Essential Attributes:
• Hard-working
• Critical in owning a personality that is great to work with: open-minded, purposeful, respectful, calm, and candid.
• Possess a habit of questioning your own work and ideas
• Strong passion for crafting charts of amazing insights
• Good at mathematics
Relevant Experience
• Being a passionate game player yourself is a big plus
• Fundamental concepts of ASO (App store optimizations)
Employee benefits:
• Frequent company outing (quarterly)
• Opportunity to work on a big project, which will provide great challenges for your skill development.
• Modern workplace, free coffee, drinks, snacks and dinner every day
• Competitive salary and project bonus
Quyền lợi
Opportunity to work on big projects, which will provide great challenges for your skill development
Frequent company outing (quarterly)
Modern workplace, free coffee, drinks, snacks and dinner every day
Thông tin khác
Thông tin tuyển dụng
Việc làm tại: Hồ Chí Minh
Mức lương:Thương lượng
Hạn nộp hồ sơ: 19-03-2022
Chức vụ: Nhân Viên
Hình thức: Đang cập nhật
Kinh nghiệm: Đang cập nhật
Số lượng: Đang Cập Nhật
Trình độ: Đang cập nhật
Thông tin chung
- Ngày hết hạn: 19/03/2022
- Thu nhập: Thương lượng
