[UPLIVE Company] Senior UA Marketing (Mobile Games)

ABOUT THE JOB
Join us as a Senior UA Marketing (Mobile Games) and take ownership of growth across multiple game titles. You'll manage substantial marketing budgets, experiment with cutting-edge UA strategies, and help bring great games to millions of players worldwide.
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WHAT YOU WILL DO
Own and execute UA strategy across the company across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
Act as your team's expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
Define UA launch strategies for new titles, including pre-registration campaigns
Define conceptual creative strategies and testing processes
Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
Stay ahead of trends by conducting market research and competitive analysis
*** Duties and responsibilities outlined above are representative, but not all-inclusive.
QUALIFICATIONS
3+ years of hands-on UA experience in mobile gaming industry
Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
Fluent English (written + speaking) is a must
TO COMPLEMENT OUR TEAM, YOU SHOULD BE
A mobile game fanatic. You are on top of the latest games, trends, and what's happening in live events
Solution-oriented, self-motivated and have the attitude to get things done
Comfortable with uncertainties and changes in a fast-paced environment
Curious, proactive learning and knowledge-hungry learner
WHAT WE OFFER
Competitive salary, 100% salary during probation
Performance bonus with 30% of company profit shared with no cap
Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
Minimum 12 days paid annual leave + 10 days paid sick leave.
12 days working from home per year
Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
Free daily lunch with 10+ menu options.
Free daily F&B: Snacks, juice, beverage, tea-time
Monthly/Bi-monthly team activity allowance
Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
Sponsored sports activities: badminton, soccer, ...
Sponsored overseas conferences and industry events for all levels.
••Modern equipments/AI tool provided.
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Thank you for your interest in joining Uplive!
How To Apply?
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