User Acquisition Executive (Mobile Games)

1. About the Company
Puzzle Studio is a fast-growing mobile game studio with a mission to create fun, creative, and high-quality puzzle games for players around the world.
We are guided by our core values of Determination, Dedication, Continuous Learning, Proactivity, and Collaboration, which shape how we work and grow together. At Puzzle Studio, we aim to deliver gaming experiences that bring joy and relaxation to our players.
If you are passionate about gaming, eager to learn, and excited to turn creative ideas into reality, we'd love to have you on our team.
2. Overview
We are looking for a passionate and data-driven User Acquisition Executive to join our team. In this role, you will plan, manage, and optimize user acquisition campaigns to drive scalable growth for our mobile games globally.
You will work closely with product, creative, and design teams to develop effective growth strategies and ensure our campaigns deliver strong business results
3. Key Responsibilities
- Plan, execute, and optimize user acquisition campaigns across multiple channels
- Manage campaign budgets and continuously optimize performance towards KPIs such as CPI, ROAS, retention, and LTV.
- Analyze campaign performance and user behavior data to identify growth opportunities and improve UA efficiency.
- Conduct A/B testing on creatives, audience targeting, bidding strategies, and campaign structures.
- Collaborate closely with product and creative teams to develop high-performing ad creatives tailored for different markets.
- Implement and optimize App Store Optimization (ASO) strategies to drive organic installs and improve store visibility.
- Monitor market trends, competitor activities, and new UA channels to identify scaling opportunities.
- Prepare regular performance reports and provide actionable insights and recommendations.