User Acquisition (Full-time Remote)

Mô tả Công việc
About us
Salvia is a Singapore-based tech startup that connects millions of users worldwide with expert advisors on topics like love, relationships, psychology, family, and careers. Specializing in Astrology, Horoscope, Spirituality, and Tarot, our advisors offer accurate, insightful guidance to users globally through our app, which allows instant chat or call consultations.
With a strong presence in markets such as the US, Latin America, Europe, German, Japan, Taiwan, and more, Salvia is a small, agile team dedicated to delivering high-quality service and growing our products with passion and adaptability.
The Job
As we are expanding into new markets and building a new growth-focused team, we are looking for a Performance Marketing / User Acquisition to help drive user growth and scale our acquisition channels effectively.
This role will play a key part in testing, optimizing, and scaling paid marketing campaigns to acquire high-quality users for the Salvia app.
Responsibilities
● Plan, execute, and optimize paid user acquisition campaigns across channels such as Meta (Facebook/Instagram), Google Ads, TikTok Ads, or other relevant platforms.
● Drive app installs and qualified users while meeting cost and performance targets.
● Monitor and analyze key metrics such as CPI, CPA, ROAS, retention, and LTV.
● Work closely with content and creative teams to develop high-performing ad creatives.
● Continuously test creatives, audiences, messaging, and funnels to improve performance
● Support user acquisition strategies for new markets by researching user behavior, competitors, and channel opportunities.
● Track, analyze, and report campaign performance on a regular basis