Education:
- Bachelor's or Master's degree in Business Administration, Marketing, Pharmaceutical Sciences, or related fields.
- Possess deep expertise in the Health & Beauty sector, with a strong understanding of pharmaceutical and cosmetic products, formulations, and consumer needs.
Years of Experience:
Minimum 5 years in a senior leadership role in the Health & Beauty, Cosmetics, or FMCG industry.
Skill:
Foreign Language Proficiency: Fluent in English (all 4 skills).
Computer Skills: Proficient in Microsoft Office (Excel, PowerPoint, Word). Familiarity with CRM and analytics tools is a plus.
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Strategic & Digital Transformation Leadership
- Digital Transformation Acumen: Possesses a deep understanding and strategic foresight in leveraging digital technologies (AI, data analytics, e-commerce platforms) to drive business growth and operational efficiency within the Health & Beauty sector.
- Strategic Vision & Execution: Ability to define and articulate a clear digital strategy for modern distribution channels, translating this vision into actionable plans and ensuring successful implementation.
- Innovation & Future-Proofing: Proactive in identifying emerging trends and technologies, constantly seeking innovative solutions to maintain a competitive edge in a rapidly evolving market.
- Customer-Centric Digital Mindset: Demonstrates a strong focus on understanding evolving customer journeys in the digital space and designing solutions that enhance both online and offline customer experiences.
Change Management & Agility
- Change Leadership & Management: Proven track record in leading and managing significant organizational changes, particularly those related to digital adoption and new business model implementation. This includes expert skills in stakeholder engagement, communication, and overcoming resistance
- Adaptability & Resilience: Ability to thrive in dynamic environments, adjust strategies quickly in response to market shifts, and effectively guide teams through periods of uncertainty.
- Cross-functional Collaboration: Highly skilled in fostering collaboration across diverse departments (e.g., Marketing, Sales, IT, Supply Chain) to ensure seamless integration of digital initiatives.
- Empowerment & Culture Building: Capable of building a culture of continuous improvement, digital literacy, and empowerment within the team to enthusiastically embrace new ways of working.
Modern Distribution & E-commerce Expertise
- Omnichannel Strategy Development: Expertise in designing and executing cohesive omnichannel strategies that seamlessly integrate online (e-commerce, social commerce) and offline distribution points.
- E-commerce & Platform Savvy: Possesses in-depth knowledge of e-commerce ecosystems, online marketplaces, D2C (Direct-to-Consumer) models, and ideally, experience with B2B platforms specific to Health & Beauty (e.g., prior experience from Buymed or similar platforms would be highly valuable).
- Digital Channel Optimization: Proficient in optimizing online sales funnels, improving conversion rates, reducing customer acquisition costs (CAC), and enhancing customer lifetime value (LTV) through digital channels
Visionary Leadership & Market Acumen:
- Strategic Thinking & Business Acumen: Ability to analyze market dynamics, competitors, consumer trends, and macroeconomic factors to formulate a clear, long-term vision and well-defined strategic objectives for the Healthy & Beauty category.
- Leadership & Change Management: Ability to lead teams and the organization through periods of change, adapting to new business environments.
- Proven capability in market analysis, trend forecasting, and strategic decision-making, with hands-on experience in analyzing marketing and business performance data.
Industry Expertise (Cosmetics & Supplements):
- Category Management: Experience in optimizing product portfolios, including new product launches, existing product enhancements, and the discontinuation of underperforming products.
- Deep understanding of key product categories in the cosmetics and supplement sectors, including skincare, haircare, emerging technologies, active ingredients, and product development processes.
- Solid knowledge of legal and regulatory frameworks governing the production, importation, distribution, and advertising of cosmetics and supplements (e.g., product registration, labeling, marketing compliance).
- Hands-on experience in end-to-end product development-from concept creation and market research to R&D coordination, product launch, and lifecycle optimization.
- Comprehensive understanding of the entire value chain: from raw material sourcing, manufacturing, and quality control to logistics and distribution.
- Proven experience in developing omnichannel distribution strategies, including e-commerce, pharmacy chains, supermarkets, cosmetics retail stores, and modern trade.
- Strong grasp of consumer behavior in the Health & Beauty category, with the ability to analyze
purchasing trends, identify unmet needs, and develop tailored product and channel strategies for different customer segments.
Key Traits & Behavioral Competencies:
- Energetic, creative, honest, with a highly professional working style.
- Strong sense of responsibility, adaptable, and able to perform under high pressure.
- Excellent communication and negotiation skills in professional settings.
- Strong analytical thinking, problem-solving, and decision-making capabilities.
- Competent in task delegation and authority distribution within teams.
- Effective time management and prioritization skills.
- System management capabilities with a structured and process-driven mindset.
- Proven ability to motivate, inspire, and engage team members to achieve high performance.
