YouTube Thumbnail Designer (Sketch To Thumbnail)

Mô tả công việc:
(Mức lương: Đến 25 triệu VNĐ)
WHO WE ARE
NIA Production is a media company that builds brands. Every brand we run is our own, built from the first idea by our in-house team and watched by millions of people.
Our goal is simple: create brands that educate and raise awareness. We take dark, strange, overlooked stories and turn them into something people can't stop watching. If a viewer finishes one of our videos knowing something new and wanting to learn more, we did our job.
We are 100+ people and growing fast, working on-site, hybrid, remote and hiring from all over the world. We care about the craft. Good ideas get room to grow here, and the people behind them get real ownership.
THE CHANNELS
You will package videos for Abyssal Detective and Abyssal Observer. Abyssal Detective covers true crime, unsolved cases, disturbing history, strange disappearances and stories most people have never heard of. Abyssal Observer covers the most disturbing moments from TV shows, movies, entertainment shows and police cases. The thumbnails must match the stories: disturbing, eerie or bizarre, and always true to what is in the video.
THE JOB
You read a video script, find the moment people would click on and sketch the idea.
Every idea comes with your reasoning:
Which segment it comes from, and how it connects
What curiosity gap it creates
Why someone would click
How it fits our look
HOW WE THINK ABOUT A THUMBNAIL
Show the setup, hide the answer. The viewer instantly understands what is happening, but has to click to find out why, or what happens next.
It comes from one segment. Every idea is tied to one specific segment of the video. You can push that moment further; you cannot invent one that is not there.
It looks found, not made. Raw and imperfect, like CCTV, an old camcorder, a phone video or a TV broadcast. No one should be able to tell how it was made.
Disturbing, not graphic. An implied threat, a bizarre image, a strange action or tragic aftermath.
Never shown (YouTube's rules): gore, blood or wounds, sexual content, children in danger, violence as it happens.
Chức vụ: Nhân Viên/Chuyên Viên
Hình thức làm việc: Toàn thời gian
Quyền lợi được hưởng:
WHAT WE GIVE YOU
The tools, and a clear schedule of what is coming.
A list of what has worked for us and what has not.
Our brand do's and don'ts.
Relocation support: For outstanding candidates relocating from other provinces to Da Nang or Hanoi, we offer up to 8,000,000 VND/month toward moving and housing costs for the first 3 months.
From there, the packaging is yours.
WHAT'S IN IT FOR YOU
Ownership. You own the whole package and its result, not one slice of it.
Room to grow. Get it right on two channels and you shape how we package across all of them.
A full team. Researchers, writers, editors and a senior designer, so your hours go to the one thing that matters: making people click.
Yêu cầu bằng cấp (tối thiểu): Trung cấp
Yêu cầu công việc:
WHO YOU ARE
We need a designer who can read an outline and turn it into a package (title + thumbnail) that the viewer can't resist clicking.
You are obsessed with one question: why would anyone click this?
You read the topic, find the moment and know which question the packaging should open.
You think psychological, not graphic: an implied threat, a bizarre image, a weird action. Never gore.
You can explain why a package works or fails, and your reasoning holds up when someone pushes back.
Must-have:
Real obsession on how human psychology works. What makes people click?
A clear instinct for what makes a viewer click without giving the answer away
The ability to sketch a readable composition and angle (it does not need to be art)
Obsession with the craft of designing and packaging. Interest in dark and disturbing stories themselves is a strong plus.
Nice-to-have:
Photoshop skills.
Full packaging work you can show, on true crime, documentary or disturbing channels: idea, title and thumbnail, with the reasoning behind each and results where you have them.
Instant no:
Clickbait instincts: a promise in the packaging that the video never pays off.
RESPONSIBILITIES
Pick the moment. Read the script and choose the segment worth packaging.
Sketch the idea. Put a clear composition and angle on paper.
Defend the idea. Write short reasoning for every sketch.
Improve from review. Take notes and raise the bar after each pass.
RESULTS
Success in this role is measured by:
Your uploads get clicked. CTR and impressions on the thumbnails you sketched meet the standard we set with you when you join, and you work to beat it.
The schedule holds. Packages arrive within set deadlines on your schedule.
Your reasoning holds up. You can say why each idea works, and it survives questions.
You consistently hit your KPIs. You make sure you consistently hit KPIs and that revisions happen less frequently over time.
Yêu cầu giới tính: Nam/Nữ
Ngành nghề: Thiết Kế Đồ Họa
Trung cấp
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