Area Sales Manager (ASM) - General Trade (GT) Channel
Hạn nộp hồ sơ: 24/09/2026 (Còn 30 ngày)
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Mô tả công việc
Job Summary
As Swire Coca-Cola Vietnam enters a defining wave of growth, we're looking for talented "Wave Riders" - experienced professionals who don't just adapt to change, but own the moments that matter by challenging assumption, daring to lead, and turning every wave of change into opportunities for impact.
This opportunity is designed for mid-career professionals. If you're ready to bring proven expertise, fresh perspectives, and the ambition to help shape what's next, this could be your next wave. One that stretches your potential, expands your horizons, and empowers you to create greater impact.
As an Area Sales Manager, you will lead the sales team across your assigned territory to deliver sales targets, maximize sales volume, and drive Sales Force Effectiveness KPIs through excellent market execution.
This role is based in the HCMC Sales Region and requires high mobility to relocate based on business needs - including a first-year assignment in the North West area before returning to HCMC.
Key Responsibilities
1. Account Development (30%)
• Conduct regular business reviews with distributors and customers.
• Manage the implementation of Trade Marketing and Route-to-Market (RTM) plans to achieve company KPIs within the assigned territory.
• Manage distributor performance and outlet coverage across the assigned territory.
2. Order Generation (20%)
• Deliver agreed sales targets within the assigned territory.
• Resolve customer issues and complaints in a timely and effective manner.
• Monitor sales volume performance and identify growth opportunities.
3. People Development (20%)
• Participate in the recruitment process for sales team
• Train, coach, and develop the sales team to drive high performance.
• Maintain team discipline and ensure compliance with company standards.
4. Asset & Routine Management (10%)
• Conduct daily, weekly, and monthly sales meetings.
• Review and optimize asset productivity across the territory.
• Ensure effective management and utilization of company assets within the assigned territory.
5. Third party & financial management (20%)
• Collaborate with distributors and relevant stakeholders to resolve operational issues.
• Monitor and manage distributor performance, including profit and loss performance.
As Swire Coca-Cola Vietnam enters a defining wave of growth, we're looking for talented "Wave Riders" - experienced professionals who don't just adapt to change, but own the moments that matter by challenging assumption, daring to lead, and turning every wave of change into opportunities for impact.
This opportunity is designed for mid-career professionals. If you're ready to bring proven expertise, fresh perspectives, and the ambition to help shape what's next, this could be your next wave. One that stretches your potential, expands your horizons, and empowers you to create greater impact.
As an Area Sales Manager, you will lead the sales team across your assigned territory to deliver sales targets, maximize sales volume, and drive Sales Force Effectiveness KPIs through excellent market execution.
This role is based in the HCMC Sales Region and requires high mobility to relocate based on business needs - including a first-year assignment in the North West area before returning to HCMC.
Key Responsibilities
1. Account Development (30%)
• Conduct regular business reviews with distributors and customers.
• Manage the implementation of Trade Marketing and Route-to-Market (RTM) plans to achieve company KPIs within the assigned territory.
• Manage distributor performance and outlet coverage across the assigned territory.
2. Order Generation (20%)
• Deliver agreed sales targets within the assigned territory.
• Resolve customer issues and complaints in a timely and effective manner.
• Monitor sales volume performance and identify growth opportunities.
3. People Development (20%)
• Participate in the recruitment process for sales team
• Train, coach, and develop the sales team to drive high performance.
• Maintain team discipline and ensure compliance with company standards.
4. Asset & Routine Management (10%)
• Conduct daily, weekly, and monthly sales meetings.
• Review and optimize asset productivity across the territory.
• Ensure effective management and utilization of company assets within the assigned territory.
5. Third party & financial management (20%)
• Collaborate with distributors and relevant stakeholders to resolve operational issues.
• Monitor and manage distributor performance, including profit and loss performance.
Yêu cầu
We're looking for mid-career talents who have:
- Minimum 3-5 years of experience in FMCG sales leadership, preferably in the beverage sector.
- Proven experience in distributor and channel management.
- Hands-on experience in Route-to-Market (RTM) execution and optimization.
- Experience leading, supervising, and coaching frontline sales teams.
- Strong negotiation skills with key customers and the ability to resolve customer issues effectively.
- Strong communication skills, including conversational English.
- Experience in business planning, KPI management, and performance tracking.
- High mobility to travel and relocate across different sales regions as business needs require.
***Please note that by submitting an application to us, you consent to our processing of personal data about you that is provided by you and otherwise lawfully collected by us (which may include sensitive data) for our company's recruitment purpose. Where you provide us personal data of others, you further undertake that we are permitted to receive and process such data for the purpose for which you provided it. You may send your queries or request for support concerning our personal data processing activities to hrvn(at)[protected info] To better understand our personal data processing practices, please visit [protected info] to the full Privacy Policy of Swire Coca-Cola Vietnam.
Swire Coca-Cola is committed to fostering an environment that values Diversity, Equality, Inclusion, and Belonging. We believe that a diverse workforce drives our goals and contributes to overall success. As an equal opportunity employer, Swire Coca-Cola hires talented individuals from any backgrounds and conditions. We strive to create a work environment that is respectful, inclusive, and free from any form of discrimination, harassment, or intimidation. If you require special assistance due to disability or any other conditions during any stage of the recruitment process, please feel free to contact us via email hrvn(at)[protected info] at any time. We appreciate your interest in joining our team and your commitment to contributing to a diverse and inclusive workplace.
- Minimum 3-5 years of experience in FMCG sales leadership, preferably in the beverage sector.
- Proven experience in distributor and channel management.
- Hands-on experience in Route-to-Market (RTM) execution and optimization.
- Experience leading, supervising, and coaching frontline sales teams.
- Strong negotiation skills with key customers and the ability to resolve customer issues effectively.
- Strong communication skills, including conversational English.
- Experience in business planning, KPI management, and performance tracking.
- High mobility to travel and relocate across different sales regions as business needs require.
***Please note that by submitting an application to us, you consent to our processing of personal data about you that is provided by you and otherwise lawfully collected by us (which may include sensitive data) for our company's recruitment purpose. Where you provide us personal data of others, you further undertake that we are permitted to receive and process such data for the purpose for which you provided it. You may send your queries or request for support concerning our personal data processing activities to hrvn(at)[protected info] To better understand our personal data processing practices, please visit [protected info] to the full Privacy Policy of Swire Coca-Cola Vietnam.
Swire Coca-Cola is committed to fostering an environment that values Diversity, Equality, Inclusion, and Belonging. We believe that a diverse workforce drives our goals and contributes to overall success. As an equal opportunity employer, Swire Coca-Cola hires talented individuals from any backgrounds and conditions. We strive to create a work environment that is respectful, inclusive, and free from any form of discrimination, harassment, or intimidation. If you require special assistance due to disability or any other conditions during any stage of the recruitment process, please feel free to contact us via email hrvn(at)[protected info] at any time. We appreciate your interest in joining our team and your commitment to contributing to a diverse and inclusive workplace.
Quyền lợi
Chăm sóc sức khoẻ
From entry-level employees to country leaders, you're all eligible for competitive and comprehensive Medical Insurance. Our medical insurance covers you and your dependents, ensuring access to quality healthcare national wide.
Nghỉ phép có lương
At CCBV, every employee receives the competitive leave policy with 18 days/year. We believe that each employee always has time to regenerate mental energy to be refreshed and healthy.
Khác
Flexible Benefits. We embrace the uniqueness of each employee. With our flexible benefits, the employee can tailor their benefits to match their priority and maximize the impact.
From entry-level employees to country leaders, you're all eligible for competitive and comprehensive Medical Insurance. Our medical insurance covers you and your dependents, ensuring access to quality healthcare national wide.
Nghỉ phép có lương
At CCBV, every employee receives the competitive leave policy with 18 days/year. We believe that each employee always has time to regenerate mental energy to be refreshed and healthy.
Khác
Flexible Benefits. We embrace the uniqueness of each employee. With our flexible benefits, the employee can tailor their benefits to match their priority and maximize the impact.
Thông tin khác
NGÀY ĐĂNG
24/08/2026
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Kinh Doanh > Bán Hàng/Phát Triển Kinh Doanh
KỸ NĂNG
Sales, Area Sales Manager
LĨNH VỰC
Hàng tiêu dùng
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
2
QUỐC TỊCH
Không hiển thị
Xem thêm
24/08/2026
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Kinh Doanh > Bán Hàng/Phát Triển Kinh Doanh
KỸ NĂNG
Sales, Area Sales Manager
LĨNH VỰC
Hàng tiêu dùng
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
2
QUỐC TỊCH
Không hiển thị
Xem thêm
Thông tin chung
- Thu nhập: Thương lượng
Nơi làm việc
- Ho Chi Minh, Ho Chi Minh City, Vietnam
Việc làm tương tự khác
CÔNG TY CỔ PHẦN DƯỢC PHẨM FREMED
Hồ Chí Minh, Lâm Đồng, Tây Ninh
18 - 35 triệu
Công Ty Cổ Phần Vacxin Việt Nam - VNVC
Hồ Chí Minh, Bình Dương, Đồng Nai
Cạnh tranh
VPDD Doan Potters Limited tại Thành phố Hồ Chí Minh
Hồ Chí Minh
10 - 13 triệu
Công Ty Cổ Phần Hóa Mỹ Phẩm Mỹ Hảo
Hồ Chí Minh
12 Tr - 18 Tr VND
CÔNG TY TNHH WIR GROUP
Hà Nội, Hồ Chí Minh
25 Tr - 35 Tr VND
CÔNG TY CỔ PHẦN TƯ VẤN REALTYLINK VIỆT NAM
Hà Nội, Hồ Chí Minh, Phú Thọ, Thái Nguyên, Yên Bái
Thỏa thuận
Công ty TNHH NGK Coca-Cola Việt Nam
Xem trang công ty- Địa chỉ công ty: số 485 đường Xa Lộ Hà Nội, phường Linh Xuân, Thành Phố Hồ Chí Minh
- Quy mô: Từ 1000 - 5000 nhân viên
- Lĩnh vực: Bán lẻ/ Bán sỉ/ Thương mại, Thực phẩm - Đồ uống
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