Mô tả công việc
I. Role Objective:
• The ABM is responsible for planning, coordinating, and optimizing marketing activities across brands within the company ecosystem.
• Collaborate with internal teams and advertising partners to support revenue growth, brand building, and campaign performance optimization.
• Reports directly to the CEO and proactively proposes actions based on real data.
II. Key Responsibilities:
1. Brand & Campaign Planning
- Develop monthly/quarterly marketing plans for the assigned brand.
- Build campaign plans aligned with revenue and growth objectives.
- Propose campaign concepts, messaging, activation, and launch plans.
2. Brand Growth Support
- Drive revenue for the assigned brand to meet monthly/quarterly targets.
- Track sales growth contribution, lead growth, and new customer acquisition metrics.
- Report and propose specific actions to the CEO weekly/monthly.
3. Campaign Performance
- Collaborate with Media Exec, Design, Video team, and Ads agency to ensure on-time delivery, correct brief, and quality execution.
- Monitor campaign metrics: CPL/CAC, ROAS, ROI, and Conversion Rate.
- Propose content, messaging, and funnel optimizations based on real data.
4. Team Coordination & Planning
- Coordinate internal stakeholders (Media Exec, Design, Video, Ads agency) - ensure on-brief and on-deadline delivery.
- Manage the full campaign pipeline and deadline oversight.
- Improve monthly plan quality: insight depth, specificity, and feasibility.
- Coordination and follow-up assessed by CEO/team.
5. Growth Initiatives
- Propose at least 1-2 new initiatives per quarter: campaign idea, growth idea, or optimization idea.
- Proactively research trends, competitors, and consumer behavior to recommend new directions.
Yêu cầu
• Education: Bachelor's degree or above (preferred: Marketing, Business Administration, or Communications).
• Experience: 4-7 years of experience in marketing, brand, or growth roles. Preferred: beauty, skincare, retail, or FMCG. Must have led or coordinated real campaigns.
• Knowledge: Understands digital funnel (Meta Ads, TikTok Ads, Google Ads, SEO). Can read basic CAC/ROAS; proficient in GA4 and Meta Business Suite.
• Skills: Multi-team project management and coordination. Presentation, data analysis, and brief-writing skills. Business mindset and ownership mentality.
• IT Skills: Proficient in MS Office, Google Workspace; familiar with ads platform and analytics tools.
• Language: Good English (reading, report writing, working with international agencies).
• Mindset: Strategic thinking combined with hands-on execution. Proactive in proposing solutions without being prompted.
• Character: Integrity, Pioneering spirit, Discipline, Ownership, and Proactiveness.
• Gender / Age: Male/Female, 25+ years old and above.
• Other: Experience in beauty retail or cosmetics/spa is a significant advantage.
Quyền lợi
Thưởng
13th-month bonus
Monthly/Quarterly/Annual KPI performance bonus
If growth target is exceeded → additional bonus based on % of revenue growth
Cơ hội du lịch
Team building, du lịch hằng năm
Khác
Growth review every 6-12 months
ABM →
Brand Manager (6-12 months upon competency achievement)
As per Company Policy
As per Company Policy
As per Company Policy
As per Company Policy
As per Company regulations
Thông tin khác
NGÀY ĐĂNG
28/04/2026
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
Marketing Strategy, Campaign Management, Data Analysis, Digital Marketing, Project Management
LĨNH VỰC
Làm đẹp (Mỹ phẩm) & Chăm sóc cá nhân
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
4
QUỐC TỊCH
Không hiển thị
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Thông tin chung
- Thu nhập: 28tr-34tr ₫/tháng
Nơi làm việc
- 242 - 244 Hai Ba Trung Street, Tan Dinh Ward, District 1, Ho Chi Minh City
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 28/05/2026
