Mô tả công việc
INTEGRATED BUSINESS & BRAND PLANNING
• Develop and implement integrated business and brand plans aligned with company priorities
• Translate consumer insights and market data into actionable strategies that unlock growth opportunities
BRAND EQUITY BUILDING
• Lead development and deployment of integrated communication campaigns across all touchpoints (TV, digital, social, consumers promotion and trade channels).
• Ensure brand consistency and a seamless consumer experience across all platforms
• Track KPIs and campaign effectiveness, using data-driven insights to optimize performance and propose recommendation action plans
INNOVATION AND PRODUCT LAUNCH
• Manage end-to-end innovation projects from ideation generation to execution
• Partner closely with R&D and Supply Chain to ensure timely readiness and flawless market activation
CROSS-FUNCTIONAL COLLABORATION
• Coordinate with sales, trade, R&D, supply chain, finance, and external agencies to deliver projects seamlessly
• Influence stakeholders to align on priorities, resolve challenges, and accelerate execution
BUDGET & OPERATIONS MANAGEMENT
• Oversee marketing budgets, ensuring efficient allocation and compliance with company systems
• Manage operational tasks including paperwork, reporting and other company initiatives
• Support other assigned tasks by team;
Yêu cầu
• At least 2 years in
Brand Marketing, preferably in FMCG or consumer goods
• Experience with male-driven brands is a plus
• High interest to explore key trends shaping male grooming category
• Strong brand fundamentals and familiarity with business & brand metrics to extract implications and insights
• Demonstrated capability in IMC campaign planning & execution. Proven track record in project management, handling complex projects with multiple stakeholders, budgets, and timelines.
• Soft skills: quick learning, proactive attitude, agility, cross-functional teamwork in fast-paced environments, strong communication skills in Vietnamese & English.
Quyền lợi
Thưởng
Bonus
Chăm sóc sức khoẻ
Healthcare Plan
Nghỉ phép có lương
Annual Leave
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Thông tin khác
NGÀY ĐĂNG
16/06/2026
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
Brand Marketing, Brand Marketing, Fmcg Marketing, Marketing Campaign Management, Marketing Campaign Management, Marketing Campaign Management, Marketing Campaign Management, Marketing Campaign Management, Project Management, Imc Campaign Planning
LĨNH VỰC
Hàng tiêu dùng
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
2
QUỐC TỊCH
Không giới hạn
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Thông tin chung
Nơi làm việc
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 16/07/2026
Giới thiệu công ty
In February 2011, Marico entered the Vietnam market by acquiring an 85% equity stake in International Consumer Products Corporation (ICP)-one of the most successful Vietnamese FMCG companies. ICP was founded by Dr. Phan Quoc Cong and his partner in 2001. It owns brands like X-Men, X-Men for Boss, L'ovite, Thuan Phat, Dr. Men and Vegy which have a significant presence in the personal care, beauty, cosmetics and foods categories. The X-Men brand is a leading player in the male grooming segment in ...
Quy mô công ty
Từ 501 - 1000 nhân viên
