Assistant Digital Marketing Manager

Digital Marketing Responsibilities (Digital advertising, platform localization, SEO, email marketing and other ancillary revenue projects)
Collaborate with partner agencies to develop annual business plans for hotel to ensure comprehensive strategic recommendations and ensure ROI goals are achieved for SEO, PPC, mobile, and display activity
Work with and manage agency to ensure PPC and SEO plans fit hotel's goals and objectives as well as management of the Chain-funded media for hotel when applicable
Assist regional and global efforts such as hyat***** and apps localization, global and regional marketing campaign, and regular sales promotions
Work with and manage agency for projects such as mini-site development, app development and other digital marketing initiatives at the hotel as necessary.
Strategize on email marketing initiatives with hotel Marketing Communication team. Assist with setting up accounts with approved vendors, review quarterly/annual email activity plans, and ensure quarterly performance reports are made and regularly updates hotel's database.
Provide insight to hotel in executing social media activities; work with Marketing Communication team on creative strategies to optimize social media channels, working with agency on tagging posts and monitoring social media performance using approved analytics tools.
Meet with digital and e-Commerce industry representatives e.g. vendors, agencies, media partners such as Google, Yahoo, etc. if necessary. In order to gain insight to local best practices
Oversee weekly/monthly reporting - analysis and reporting of PPC/SEO campaigns, etc. and overall website performance
Oversee content for hotel digital activities including the property's websites, ensuring content is up to date and optimized.