Assistant Marketing Manager

1. JOB PURPOSE
To manage and implement all marketing activities of the company to build the brand, showcase manufacturing capabilities, and develop the market for 2-wheel vehicle components (both traditional and electric). This role supports sales activities, conducts market research, strengthens brand awareness, and attracts potential domestic and international customers.
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2. MAIN RESPONSIBILITIES
2.1. Marketing Strategy & Management
• Develop overall marketing plans in line with product and market development strategies.
• Coordinate with the Sales Department and other relevant departments to build marketing programs that support sales.
• Manage the marketing budget and monitor the effectiveness of communication and promotional campaigns.
2.2. Market Research & Product Development
• Research the traditional and electric 2-wheel vehicle parts industry.
• Collect data on competitors, technical trends, and B2B customer behavior.
• Analyze customer needs and propose product development directions and appropriate marketing messages.
2.3. Product Marketing & Sales Support
• Develop product introduction materials (catalogs, profiles, videos, etc.), prepare bidding documents, and deliver customer presentations.
• Create bilingual content (Vietnamese - English) for sales and marketing purposes.
• Conduct product feature training for sales staff and support customer engagement.
• Support with quotations, document delivery, and customer communications.
2.4. Communication & Brand Management
• Manage communication channels such as the website, fanpage, LinkedIn, etc., ensuring professionalism and brand consistency.
• Draft internal and external communication materials including newsletters, brochures, catalogs, and technical articles.
• Organize communication events such as industry exhibitions, trade fairs, CSR events, and technical seminars.
2.5. Electric Vehicle Market Development
• Research and approach electric motorbike manufacturers, EV startups, and local component suppliers.
• Collaborate on developing a product portfolio targeting the EV market.
• Propose communication strategies and pilot/OEM partnership programs for potential EV clients.
2.6. Data Management & Reporting
• Consolidate, analyze, and report regularly on market data, customer evaluations, and campaign outcomes.
• Build and maintain databases of customers, competitors, and marketing content.
• Maintain a marketing library including catalogs, videos, and technical documents.
2.7. Other Tasks
• Perform other related duties as assigned by the Head of Sales or Management.
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