Assistant Marketing Manager

Clear and comprehensive criteria to ensure we attract candidates who possess the right skills, experience, and personality for the role. Below are the key recruitment criteria structured into categories for clarity:
1.Educational Background
- Degree Requirements: A bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field is typically required.
- Certifications: Additional certifications in digital marketing, social media management, or hospitality marketing can be advantageous.
2. Experience
- Relevant Work Experience:
- Minimum of 2-5 years of marketing experience, preferably in the service, hospitality or tourism sector.( tour operator)
- Experience implementing marketing strategies that drive customer engagement and revenue growth. [ strategies established by consultant or owner ]
- Portfolio of Work: Examples of past marketing campaigns or projects, showcasing results achieved (e.g., increased bookings, improved online presence).
3. Technical Skills
- Digital Marketing Proficiency to work with appointed outsourced agency
- Knowledge of Google Adverts, SEO, PPC, email marketing, and social media marketing.
- Familiarity with tools like Google Analytics,
- Content Creation: Ability to create engaging content for various platforms (blogs, social media, newsletters).
4. Analytical Skills
- Data-Driven Decision Making: Ability to analyze market trends, customer feedback, and campaign performance metrics to make informed marketing decisions.
- Reporting Skills: Experience in preparing comprehensive reports that outline marketing performance, insights, and recommendations.
5. Communication Skills
- Verbal and Written Communication: Strong skills in articulating ideas clearly and persuasively, both in writing and in presentations.
- Interpersonal Skills: Ability to collaborate effectively with team members, stakeholders, and external partners.
6. Creative Thinking
- Innovative Campaign Development: Ability to think outside the box and generate unique marketing ideas that resonate with the target audience.
- Brand Development: Experience in building and maintaining a brand image that aligns with the resort's values and objectives.
7. Customer Focus
- Understanding of Customer Needs: Ability to identify and understand the target audience's preferences and behaviors, and tailor marketing communication accordingly.
- Customer Service Orientation: A strong commitment to enhancing the guest experience and fostering customer loyalty.