Assitant Brand Manager (ABM)
Công ty TNHH NTPM (Việt Nam)
Địa điểm làm việc: Hồ Chí Minh, Bình Dương
Hết hạn: 30/11/2024
- Chi tiết công việc
- Giới thiệu công ty
Thu nhập: Thỏa thuận
Loại hình: Toàn thời gian
Chức vụ: Quản lý
Mô tả công việc
• Research:
- Pro-actively understand full categories and feed Vietnam market inquiries, category and consumer requirements, from U&A to insight and platform innovation projects.
- Active Portfolio/ Product Development:
- Develop and implement the 12 - 24 months portfolio roadmap including product range, brand and quality build, value delivery to consumers.
• Plan Do Check Action:
- Management of competitors tracking bi-monthly for MT, GT and Ecom platforms.
- Monitor and review the effectiveness of product new launch, sales & marketing improvement, new development and renovation programs.
• Product Expertise:
- Management of product training for sales, with the ambition to understand and share the key points of success in terms of sales listing, winning approaching map and USP-RTB to consumer.
• Timeline Management:
- Lead the NPD master timeline and successful co-operation with key departments internally.
- Manage the outsource and internal contact windows in PD process and advanced procedure to ensure the lead time for sales & marketing launching in different regions.
• MKT 360-degree Activities Proposal:
- Strength in MKT and Brand proposal with thoughtful utilization of both qualitative and quantitative data analysis to build up the reasonable actions to inform future plans.
- Confidence in planning, execution and active items price check, especially cost efficiency management in every project to be planned and done.
- Work with communication team and BOD to ensure single minded message is created in line with IMC plan and brand building communication plan and category needs.
- Organization of Events and ATL, BTL activities.
- Brainstorm meeting for creative ideas, or quick consumers test, product test internally.
• Digital & Ecommerce platforms:
- Management of website and fan-page, ensure the content direction is strong, saleable and design style guide is trendy, attractive and consistent with brand campaigns, from digital platforms to ecommerce presence.
- Co-work with Senior team to develop convincing Content direction, Promotional campaigns, Livestream - Up-sales and up-to-date activities on pages, master of shop mall' s merchandising factors and visibility improvement continuously.
- Explore new trial in a variety of platforms including ecommerce partners: IG, TikTok shop, Tiki...
- Work directly with design team to brainstorm, do style guide and full brief of design for every campaign.
• Brand Strategy:
- Represent consumer insights, brand choice for different channels and brand keys.
- Ensure brand consistency with product quality on the cross functional team.
- Develop the creation of ATL & BTL activities based on in-depth understanding of local tastes.
- Assist in brand long-term positioning and strategy, the innovation projects, the creation of effective media plans and channels.
• Product Listing Presentation:
- Support sales team to present the company profile and NPD induction to MT and CVS store chains.
• Events Operation:
- Coordinate with General Affairs and HR departments to promote the best concept of Customer Convention; Company Tour; Year end party; CSR activities; Environment protection campaigns...
• Others:
- Other MKT rationale tracking and ad-hoc tasks from BOD, NSM and MM.
- Pro-actively understand full categories and feed Vietnam market inquiries, category and consumer requirements, from U&A to insight and platform innovation projects.
- Active Portfolio/ Product Development:
- Develop and implement the 12 - 24 months portfolio roadmap including product range, brand and quality build, value delivery to consumers.
• Plan Do Check Action:
- Management of competitors tracking bi-monthly for MT, GT and Ecom platforms.
- Monitor and review the effectiveness of product new launch, sales & marketing improvement, new development and renovation programs.
• Product Expertise:
- Management of product training for sales, with the ambition to understand and share the key points of success in terms of sales listing, winning approaching map and USP-RTB to consumer.
• Timeline Management:
- Lead the NPD master timeline and successful co-operation with key departments internally.
- Manage the outsource and internal contact windows in PD process and advanced procedure to ensure the lead time for sales & marketing launching in different regions.
• MKT 360-degree Activities Proposal:
- Strength in MKT and Brand proposal with thoughtful utilization of both qualitative and quantitative data analysis to build up the reasonable actions to inform future plans.
- Confidence in planning, execution and active items price check, especially cost efficiency management in every project to be planned and done.
- Work with communication team and BOD to ensure single minded message is created in line with IMC plan and brand building communication plan and category needs.
- Organization of Events and ATL, BTL activities.
- Brainstorm meeting for creative ideas, or quick consumers test, product test internally.
• Digital & Ecommerce platforms:
- Management of website and fan-page, ensure the content direction is strong, saleable and design style guide is trendy, attractive and consistent with brand campaigns, from digital platforms to ecommerce presence.
- Co-work with Senior team to develop convincing Content direction, Promotional campaigns, Livestream - Up-sales and up-to-date activities on pages, master of shop mall' s merchandising factors and visibility improvement continuously.
- Explore new trial in a variety of platforms including ecommerce partners: IG, TikTok shop, Tiki...
- Work directly with design team to brainstorm, do style guide and full brief of design for every campaign.
• Brand Strategy:
- Represent consumer insights, brand choice for different channels and brand keys.
- Ensure brand consistency with product quality on the cross functional team.
- Develop the creation of ATL & BTL activities based on in-depth understanding of local tastes.
- Assist in brand long-term positioning and strategy, the innovation projects, the creation of effective media plans and channels.
• Product Listing Presentation:
- Support sales team to present the company profile and NPD induction to MT and CVS store chains.
• Events Operation:
- Coordinate with General Affairs and HR departments to promote the best concept of Customer Convention; Company Tour; Year end party; CSR activities; Environment protection campaigns...
• Others:
- Other MKT rationale tracking and ad-hoc tasks from BOD, NSM and MM.
Yêu cầu
JOB SKILLS & EXPERIENCE REQUIREMENT:
- BA in Consumer Marketing, Business administration, Communication, PR or related fields...
- Have many years of FMCG experience at the same level in Brand Marketing field, with decision making level of Brand Manager position.
- Proven experience in project, campaign management and innovation development to deliver assigned works on-time.
- Strong tasks involved with Marketing 4P, ATL, BTL proposal.
- Ability to quick updates of latest marketing trend and best practices.
- Passion in diversification of MKT functions: market research, media planning, data analysis, brand power strategy, communication plan, events execution and multiple projects handling at a time.
- Familiar with sales business trip, fieldwork nationwide, distribution & trade MKT analysis.
- Passion in both Digital MKT skills updates and Traditional MKT winning studies.
- Apply title to correct position: ABM, BRAND MANAGER/ ABM/ PRODUCT MANAGER
- Age: from 27 years old or older
- Accept to work far away
WORK PLACE:
- Hồ Chí Minh City, Bình Dương
SALARY:
- Up to 30 gross
- BA in Consumer Marketing, Business administration, Communication, PR or related fields...
- Have many years of FMCG experience at the same level in Brand Marketing field, with decision making level of Brand Manager position.
- Proven experience in project, campaign management and innovation development to deliver assigned works on-time.
- Strong tasks involved with Marketing 4P, ATL, BTL proposal.
- Ability to quick updates of latest marketing trend and best practices.
- Passion in diversification of MKT functions: market research, media planning, data analysis, brand power strategy, communication plan, events execution and multiple projects handling at a time.
- Familiar with sales business trip, fieldwork nationwide, distribution & trade MKT analysis.
- Passion in both Digital MKT skills updates and Traditional MKT winning studies.
- Apply title to correct position: ABM, BRAND MANAGER/ ABM/ PRODUCT MANAGER
- Age: from 27 years old or older
- Accept to work far away
WORK PLACE:
- Hồ Chí Minh City, Bình Dương
SALARY:
- Up to 30 gross
Quyền lợi
Thưởng
Thưởng Lương tháng 13 và thưởng thâm niên từ 0,5 - 1 tháng lương cơ bản
Chăm sóc sức khoẻ
Bảo hiểm tai nạn 24/24-Ký hợp đồng chính thức và tham gia bảo hiểm theo quy định của Luật lao động
Máy tính xách tay
Được cung cấp những công cụ dụng cụ trong quá trình làm việc
Thưởng Lương tháng 13 và thưởng thâm niên từ 0,5 - 1 tháng lương cơ bản
Chăm sóc sức khoẻ
Bảo hiểm tai nạn 24/24-Ký hợp đồng chính thức và tham gia bảo hiểm theo quy định của Luật lao động
Máy tính xách tay
Được cung cấp những công cụ dụng cụ trong quá trình làm việc
Thông tin khác
NGÀY ĐĂNG
31/10/2024
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
KỸ NĂNG
Marketing, FMCG, Product Development, Brand Marketing, Research
LĨNH VỰC
Sản xuất
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
1
QUỐC TỊCH
Không hiển thị
Xem thêm
31/10/2024
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
KỸ NĂNG
Marketing, FMCG, Product Development, Brand Marketing, Research
LĨNH VỰC
Sản xuất
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
1
QUỐC TỊCH
Không hiển thị
Xem thêm
Thông tin chung
- Thu nhập: Thỏa thuận
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 30/11/2024
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