Associate Digital Manager (Experienced in Programmatics)

Media Strategy
• Coordinate campaign brainstorming and planning with Digital Planners &
Executives from the big picture stage through execution and final analysis and
reporting;
• Responsible for strategic digital media planning in campaign strategy sessions;
• Should be able to sift through available research on consumer digital media
behavior and come up with insights and recommendations that will inform the
strategic team.
Media Planning
• Responsible for online media planning activities: plans and costings, KPI setting,
account queries and liaises with agency partners and suppliers - hands on
negotiation and communication with suppliers is included;
• Responsible for managing all media planning and reporting digital activities for
clients.
Analysis
• Responsible for campaign performance review presentations using Microsoft
PowerPoint for client meetings;
• Analyze agency partners and publishers for performance and pricing, analyze
Vietnam Publishers and recommend new Publishers to engage with, coordinate
Publisher engagement.
Reporting
• Overseeing and directly preparing tracking and reporting for digital campaigns
with and sending out to relevant parties;
• Final review of all digital tracking and reporting reports prior to sending out to
relevant parties;
• Understanding and prior experience in use of tracking platforms from reading,
set-up and management.
Leadership
• Be the champion of digital media and be expected to grow the media capabilities;
• Train and familiarize internal teams with digital media;
• Maintain good relationships with digital media partners;
• Update the agency with any new developments in the digital media space;
• Coach and inspire Digital Planners and Executives through campaign strategy
sessions.