Associate, Integrated Commerce

About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
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Role Summary and Impact
We are seeking a detail-oriented and proactive player to drive our campaign success. You will be responsible for the end-to-end management of performance marketing campaigns across various e-commerce and media platforms, ensuring optimal performance and ROI.
Develop a strong understanding and hands-on execution of e-commerce platforms (Shopee, Lazada, TikTok Shop, Tiki) and media systems (Facebook Ads, Google Ads, TikTok Ads).
Manage the entire campaign lifecycle, from setup and execution to optimization and performance analysis, ensuring alignment with business objectives.
Continuously monitor and optimize campaigns by managing bidding, audience targeting, budget pacing, and conversion performance to drive traffic and sales.
Analyze performance data to generate actionable insights, and create clear reports and dashboards to inform decision-making.
Manage campaign budgets and timelines effectively, ensuring all deliverables are met with high quality and accuracy, especially during peak trading periods.
Skills and experience:
A Bachelor's degree in Media & Advertising, Marketing, Business Administration, or a related field.
Minimum 1 year of hands-on experience in e-commerce performance marketing or a related digital media role.
Proven expertise in setting up and optimizing campaigns on e-commerce platforms (Shopee, Lazada, Tiktok Shop etc.) and off-platform advertising systems (Facebook Ads, Google Ads, etc.).
Strong analytical skills with proficiency in Excel for data analysis and reporting.
Highly organized, proactive, and responsible, with the ability to manage multiple priorities in a fast-paced environment.
A strong interest in e-commerce, a data-driven mindset, and a commitment to continuous learning and improvement.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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