Associate Product Manager

About CTR
CTR is a global automotive parts manufacturer established in South Korea in 1952, specializing in steering, suspension, and drive components. With over 70 years of OE expertise, CTR supplies high-quality products to global automakers and is recognized for its strong quality and reliability.
CTR VINA operates both manufacturing and sales functions in Vietnam, supporting global supply and local market development. As CTR continues to expand its Asia aftermarket presence, we are building a stronger regional team to capture new growth opportunities.
Role Overview
We are seeking a commercially minded and analytically strong Associate Product Manager to support product strategy, pricing, and portfolio development across Asia. Working closely with the Product Manager, this role is central to how CTR positions and prices its products across the region - from conducting cost and RVC analysis to identifying market opportunities and supporting product launches.
This is a role with real scope and impact from day one. We are looking for someone with the drive and capability to grow into a senior product role over time, taking on greater ownership of pricing decisions, market strategies, and cross-functional coordination as they develop.
Key Responsibilities
1. Pricing & Profitability
• Support development and maintenance of market-specific selling prices across Asia, ensuring alignment with RVC requirements, cost structure, and competitive positioning
• Conduct raw material cost reviews and assist in calculating RUS selling prices to meet required RVC thresholds
• Review RVC compliance for Asia orders prior to order registration
• Monitor price trends and prepare analysis to support pricing recommendations
• Assist in preparing competitive quotes and commercial pricing proposals for the sales team
2. Product Strategy & Portfolio Management
• Support development of market-specific product strategies for individual Asia markets
• Research and identify portfolio gaps; contribute to proposals for new product development or localization priorities
• Track product lifecycle data and assist in phase-in and phase-out planning
• Coordinate with HQ and R&D on product requirements and launch readiness for the Asia region
3. Market Analysis & Competitive Intelligence
• Conduct ongoing analysis of market trends, customer needs, and competitor product and price positioning
• Build and maintain market sizing and share data by product category and territory
• Prepare data-driven insight reports to support sales strategy and business planning
4. Product Launch & Go-to-Market Support
• Support product launch activities for Asia: pricing, positioning, channel strategy, and sales enablement materials
• Develop product training materials and assist in educating field teams on technical and commercial product knowledge
• Coordinate with the marketing team on product campaigns and trade activities
5. Cross-functional Coordination
• Work closely with Sales, SCM, and Production to align product availability with market demand
• Liaise with production management on product structure and specification updates
• Support internal planning processes with product and pricing data as required