B2B Development Manager - Horeca

- Responsibility to assist Head of B2B Development in initiating and developing specific customer strategy and sales initiatives by segment.
- Assist Head of B2B Development in defining both key account and Cash & Carry assortments by segment
- Become the expert of the respective CTG customers and develop a detailed understanding of their needs and requirements
- Partnering with Sales Force to implement tools and strategies to approach key accounts by segment
- Help to define service requirements for CTG customers. Provide feedback to Sales and Store
- Operations on customer needs by segment
- Set up a partnership within the Marketing team and across the organization to initiate and coordinate projects required for CTG specific promotions and marketing efforts
* Supports the Head of B2B Development to initiate and develop the target group positioning process by segment through:
- Understanding customers, competitors, solutions (market research)
- Defining the business propositions: range, price, merchandising (by segment) and marketing & communication (promotion)
* Initiate Customer support & partnership program to the life cycle phase by:
- Understanding the business, needs and market drivers of the core target groups
- Working on developing process, tools and solutions to support the Customer by providing target appropriate products and services
* Set up listening channel with key customers and within Sales Force and Operations organization in order to establish a rich source of information and knowledge serving as the base upon which further strategies like assortment & product development, pricing policy, customer approach (in the broadest sense of the word) and Customer services can be developed
* Initiate, develop and maintain a communication plan for various departments and a training program for the Sales specialists in order to improve effectiveness and achieve individual levels of specialization