Booking KOL/KOC (Influencer Marketing)

岗位职责Job Responsibilities
1. 达人资源开发:在 TikTok、YouTube、Instagram 等海外主流社交平台上,积极挖掘、寻找符合公司业务需求和品牌形象的海外达人,包括但不限于美妆、时尚、数码、生活方式等各类领域的 KOL、KOC 及 MCN 机构等,不断拓展并丰富公司的海外达人资源库。Influencer Resource Development: Actively identify, source, and engage overseas influencers across major global social media platforms such as TikTok, YouTube, and Instagram, in line with the company's business objectives and brand positioning. This includes but is not limited to KOLs, KOCs, and MCN agencies in areas such as beauty, fashion, consumer electronics, and lifestyle, continuously expanding and enriching the company's overseas influencer database.
2. 合作意向洽谈:与潜在合作的海外达人进行沟通,清晰准确地传达公司合作意图和品牌理念,了解达人合作意向,协调双方利益,签订合作协议,确保合作的顺利达成。Partnership Negotiation and Engagement: Communicate with potential overseas influencers to clearly convey the company's collaboration objectives and brand values, understand influencers' cooperation intentions, coordinate mutual interests, and facilitate the signing of cooperation agreements to ensure successful partnerships.
3.项目执行跟进:作为公司内部团队与海外达人的联络人,在合作项目进行过程中,及时向达人传达项目要求和标准,跟进项目进度,协调解决出现的问题,保证项目按时、高质量完成,达到预期的营销效果。
Project Execution and Coordination: Serve as the primary liaison between internal teams and overseas influencers during campaign execution. Communicate project requirements and standards in a timely manner, track project progress, resolve issues as they arise, and ensure campaigns are delivered on time, with high quality, and in line with expected marketing outcomes.
4.关系维护与管理:定期与合作过的海外达人保持沟通互动,维护良好的合作关系,提高达人的满意度和忠诚度,促进长期稳定的合作。同时,关注达人的发展动态和需求变化,为双方的合作提供持续优化的建议和方案,实现合作共赢。
Relationship Management and Maintenance: Maintain regular communication with existing influencer partners to foster strong and long-term relationships, improve influencer satisfaction and retention, and support sustainable cooperation. Monitor influencers' development trends and evolving needs, and provide ongoing optimization recommendations to achieve mutually beneficial partnerships.
5.数据分析与反馈:收集、整理合作项目的相关数据,如达人内容的曝光量、点赞数、评论数、转化率等,进行数据分析和效果评估,总结经验教训,为公司后续的海外达人合作策略提供数据支持和决策依据。
Data Analysis and Performance Feedback: Collect and organize relevant campaign performance data, including reach, engagement (likes, comments), and conversion metrics. Conduct performance analysis and evaluations, summarize insights, and provide data-driven support for future overseas influencer collaboration strategies.