Brand Communication Specialist

1. Brand Management:
- Develop, sign-off, audit and provide guidance regarding brand materials
- Develop brand strategy, including setting, refining and communicating of style guides, guidelines, vision, mission and value proposition
- Translate brand elements into plans and go to market strategies
2. Communications:
- Plan & execute communications for offline channels: POSM, center deco, center activities, OOH
3. Product MKT:
- Be the product expert & develop all contents relating to product MKT
- Identify actionable insights such as trends, competitor's media performance, and marketing trends
- Optimize range planning to meet customer and business demands such as matrix allocation, drop planning, concept alignment
- Collaborate directional guide for stakeholders such as developing creative assets, product information, buying presentation and buyers brief
4. Drive Creative Direction:
- Design campaigns for creative direction, and bridge aesthetic in accordance to brand governance
- Develop and drive creation of playbooks, guides and content development on platforms for internal and external stakeholders
- Direct creative content, campaigns concept and copywriting
5. Partnership/ Sponsorship: Build win-win partnership that enhance our brand positioning
6. PR & Event
- Develop and execute all public relations communications for internal and external stakeholders and media actions on all channels, including offline, online and social media
- Coordinate with relevant teams to organize external and internal events