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Mô tả công việc
1. Brand Management:
- Develop, sign-off, audit and provide guidance regarding brand materials
- Develop brand strategy, including setting, refining and communicating of style guides, guidelines, vision, mission and value proposition
- Translate brand elements into plans and go to market strategies
2. Communications:
- Plan & execute communications for offline channels: POSM, center deco, center activities, OOH
3. Product MKT:
- Be the product expert & develop all contents relating to product MKT
- Identify actionable insights such as trends, competitor's media performance, and marketing trends
- Optimize range planning to meet customer and business demands such as matrix allocation, drop planning, concept alignment
- Collaborate directional guide for stakeholders such as developing creative assets, product information, buying presentation and buyers brief
4. Drive Creative Direction:
- Design campaigns for creative direction, and bridge aesthetic in accordance to brand governance
- Develop and drive creation of playbooks, guides and content development on platforms for internal and external stakeholders
- Direct creative content, campaigns concept and copywriting
5. Partnership/ Sponsorship: Build win-win partnership that enhance our brand positioning
6. PR & Event
- Develop and execute all public relations communications for internal and external stakeholders and media actions on all channels, including offline, online and social media
- Coordinate with relevant teams to organize external and internal events
Yêu cầu
- Bachelor's Degree in Business and Marketing
- From 3 years' experience in a directly relevant role, experience in Branding, sales & marketing or marketing activities to get leads Marketing, Mass Communication degree or equivalent is a plus
- Proficient in Microsoft Office, excel
- Confident, enthusiastic and a talent in storytelling
- Strong verbal and written communication skills are required
- Organized in campaign management and detail oriented
- Knowledge in social media marketing and CRM is a bonus
* BENEFITS:
- Directly participate in the company's strategic product development.
- Training and development orientation.
- Working with the young and dynamic Marketing Team.
Quyền lợi
Training and development orientation
Working with the young and dynamic Marketing Team
Directly participate in the company's strategic product development
Thông tin khác
Ngày Đăng Tuyển
13/06/2023
Cấp Bậc
Nhân viên
Ngành Nghề
Quảng cáo/Khuyến mãi/Đối ngoại, Marketing, Internet/Online Media
Kỹ Năng
Media Relations, Brand Marketing, Chiến Dịch Truyền Thông, Quảng Bá Thương Hiệu, Social Media Marketing
Ngôn Ngữ Trình Bày Hồ Sơ
Bất kỳ
Thông tin chung
- Ngày hết hạn: 13/07/2023
- Thu nhập: Thương lượng