Brand Executive (PR & KOC/KOL Management)

Mô tả Công việc
We are seeking a proactive Brand Executive to drive the growth of our corporate brand through the execution of brand campaigns, partnership initiatives, influencer programs, and strategic brand projects. This role requires strong project management and stakeholder coordination skills to ensure effective and consistent brand execution across multiple touchpoints.
1. Project Management & Execution
Plan, coordinate, and execute brand projects, ensuring timelines, deliverables, and budgets are effectively managed.
Drive collaboration across cross-functional teams and external partners to ensure seamless project execution.
2. KOL/KOC & Partnership Management
Source, evaluate, and manage KOL/KOC, influencers, communities, and strategic partners aligned with campaign objectives.
Manage campaign execution, content deliverables, stakeholder communications, and performance tracking.
3. Brand Campaign & Communication
Develop and execute brand campaigns, communication initiatives, and brand-building activities across multiple touchpoints.
Review and provide feedback on communication materials and creative assets to ensure alignment with brand standards and objectives.
4. Research & Insights
Research notable branding campaigns, consumer trends, competitor activities, and industry best practices to identify opportunities and generate actionable insights.
5. Events & Special Projects
Coordinate and execute brand activations, events, partnership programs, and other strategic projects.