Mô tả công việc
* ABOUT US
- HumVentures - A Vietnamese-rooted hospitality ecosystem
- HumVentures is a hospitality ecosystem deeply rooted in Vietnamese identity, built on a profound appreciation for local agriculture, regions, culture, and people.
- Every experience within HumVentures is a harmonious connection between nature, lifestyle, and the spirit of Vietnamese hospitality expressed through care, thoughtfulness, and cultural depth at every touchpoint.
* Proud brands of HumVentures:
- Hum - Healthy Veggies Delights
- Hum Signature - Plant-based Fine Dining
- Mặn Mòi - Homey Authentic Vietnamese Cuisine
- The Bloom - The Gift from Vietnam's Nature
- Vườn Trong Phố - Boutique Event Space
- To further strengthen our brand presence in the market, we are seeking a Brand Manager - a key role responsible for shaping brand strategy, elevating brand value, and ensuring consistent brand expression across all communication platforms.
* KEY RESPONSIBILITIES OF THE BRAND MANAGEMENT ROLE
- Build and develop Brand Story, Brand Voice, and Brand Narrative
- Ensure consistency in brand image, messaging, and spirit across all touchpoints
- Collaborate closely with Marketing & Guest Experience teams to ensure strategies are executed in alignment with brand essence
- Act as the guardian and leader of the brand spirit
Yêu cầu
- Education
+ Bachelor's degree in Economics, Business Administration, Marketing, or related fields
Experience
+ 8-10 years of experience in Brand/Marketing, with at least 3+ years in a strategic brand management role (preferably in Hospitality, F&B, or Lifestyle)
+ Proven experience in developing Brand Strategy & Brand Architecture
+ Strong storytelling ability with emotional depth and systematic thinking
+ Sensitivity to culture, aesthetics, and experiential design
+ A strong belief that branding is not only about selling, but about nurturing long-term value
* Professional Knowledge
- In-depth knowledge of Brand Strategy and Brand Architecture
- Solid understanding of Brand Experience and customer behavior in the service industry
* Skills & Competencies
- Strategic thinking with strong systemization capability
- Creative leadership skills
- High sensitivity to aesthetics and cultural nuances
- Ability to craft meaningful brand stories rooted in Vietnamese culture
- Proficiency in foreign languages (English preferred) to align with international standards
Thông tin khác
Loại công việc
Nhân viên toàn thời gian
Cấp bậc
Quản lý / Trưởng phòng
Học vấn
Cử nhân
Kinh nghiệm
5 - 10 năm kinh nghiệm
Giới tính
Bất kỳ
Ngành nghề
Quảng cáo / Khuyến mãi / Đối ngoại
,
Tiếp thị
Thông tin chung
Nơi làm việc
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 03/08/2026
