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Mô tả công việc
Purpose of the position:/ Mục đích vị trí
To contribute to the achievement of the company's objectives by partnering with stake holders in strategic brand planning, marketing activity implementation lead and A&P management
Accountabilities: / Nhiệm vụ chính
• Develop strategic brand plans based on SWOT analyzing, market trends, customer's/ shopper's insights and anticipating competitor strategies
• Identify opportunities, develop innovation and smart action plans to drive business growth across all relevant channels of e-commerce, modern trade, pharmacy and hospital
• Lead marketing initiative implementation to both internal and external partners:
o Construct and deliver persuasive impactful communication to field force teams to give brand direction and get their alignment
o Work with 3rd party to deliver impactful innovative marketing activities, define and monitor KPIs to maximize ROI and marketing activity effectiveness
• A&P management to optimize resources
• Operate within the relevant Internal & External Codes of Conduct, including SOPs.
• Abide by all local laws and regulations, particularly any local anti-bribery legislation as well as the Mundipharma Promotional Practices Policy (M3P), the Mundipharma Anti-Corruption Policy (MACP), the UK Bribery Act, the Foreign Corrupt Practices Act.
Yêu cầu
Qualifications and Competencies (minimum requirements):/ Yêu cầu
• University Pharmacist or at least College Pharmacist is A MUST
• Minimum of 3-5 years of experience in similar role of consumer health or FMCG at multinational company in OTC (DTC Campaign, Pharmacy Programs) and Hospital channel (KOL Management, Congress, Hospital meeting, Tender, Listing following up with FF team)
• Prefer the candidate worked in URTI
• Understanding of customer marketing, shopper behavior in both pharmacy & modern trade management
• Understanding of digital marketing, e-commerce
• Possess strong leadership skills, strategic thinking, change management capabilities
• Business acumen and ability to recognize industry/market trends
• Ability to network/ influence in matrix organization
• Must be able to handle numerous projects at one time and meet fast turnaround deadlines
Quyền lợi
Lương, phụ cấp, thưởng: Cạnh tranh
Ngày nghỉ: theo quy định của công ty.
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Thông tin chung
- Ngày hết hạn: 18/07/2019
- Thu nhập: Thỏa thuận